Sirona Medical is hiring a Marketing Operations Manager to own the infrastructure and processes that power our go-to-market engine. In this role, you'll bridge strategic operations and hands-on execution, driving the measurement and optimization of integrated marketing campaigns across our martech stack.
What You'll Do
- Build, execute, and optimize multi-channel marketing campaigns (email, digital, webinars, events) within HubSpot, Salesforce, and connected platforms.
- Manage audience segmentation and campaign automation to ensure seamless lead handoffs to SDR and sales teams.
- Serve as the operational owner for the marketing tech stack, maintaining data cleanliness, enrichment, and compliance.
- Monitor system performance, troubleshoot issues, and implement best practices for automation and reporting.
- Partner with RevOps on lead routing, pipeline visibility, and campaign influence tracking.
- Develop and manage reports and dashboards for campaign performance, lead flow, and ROI metrics.
- Conduct regular analysis to identify gaps and optimization opportunities, and report key insights to stakeholders.
- Document workflows and campaign best practices to scale marketing operations.
- Educate marketing team members on systems and data practices.
- Contribute to quarterly planning and campaign retrospectives.
What We're Looking For
- 3–5 years of experience in Marketing Operations, Demand Generation, or Revenue Operations within a B2B SaaS company.
- Proficiency with Salesforce CRM (campaigns, reports, dashboards).
- Proficiency with marketing automation platforms like HubSpot, Marketo, or Pardot.
- Strong analytical mindset with comfort in data-driven decision-making.
- Basic knowledge of digital marketing channels including paid media, webinars, and email marketing.
- Experience managing integrations between marketing, sales, and data platforms.
- Excellent project management and communication skills.
- A self-starter who thrives in a fast-paced, collaborative environment.
Nice to Have
- HubSpot proficiency is preferred.
Technical Stack
- HubSpot
- Salesforce (SFDC)
- ZoomInfo
- Definitive Healthcare
Team & Environment
You will be a key part of the go-to-market (GTM) engine and report to the Director of Demand Generation.
Benefits & Compensation
- Compensation range: $110,000 - $125,000 + equity
- Equity
- Benefits
Work Mode
This is a fully remote position open to global candidates.
Sirona Medical is an equal opportunity employer.
