Georgetown University’s School of Continuing Studies is looking for a Marketing Manager to oversee strategic marketing efforts and drive enrollment. You will manage and execute cross-channel marketing plans for an assigned portfolio of programs, serving as the key liaison between clients and the Marketing team.
What You'll Do
- Liaise with advertising agencies and provide clear direction to create and implement lead generation marketing campaigns
- Manage day-to-day marketing activities for assigned programs, including reviewing layout accuracy, managing internal reviews, and trafficking advertising proofs
- Monitor marketing plan performance to meet program enrollment goals
- Partner with stakeholders across the organization to meet project deadlines and deliverables
- Oversee video and photo shoots
- Maintain up-to-date website and CRM communications plans
- Proactively optimize conversions of inquiries and started applications
- Establish regular communications channels with clients
- Facilitate client communications outreach through CRM, social media, and other channels
- Proactively manage client expectations
- Document meetings and provide regular status updates
- Analyze marketing campaign performance and make recommendations based on KPIs
- Provide proactive insights to internal marketing partners to drive lead generation results
- Create and administer surveys
What We're Looking For
- Bachelor’s degree
- 2-3 years of professional marketing experience, including advertising, media planning, and/or brand management
- Excellent written and verbal communication skills, with strong attention to detail
- Superior organizational skills and ability to prioritize projects and manage multiple deadlines in a fast-paced environment
- Excellent client service skills
- Ability to work collaboratively in a team environment
- Willingness and availability for travel if required to campuses, conferences, and recruitment events
Nice to Have
- Experience with CRM and CMS platforms; Marketing Cloud and Salesforce, a plus
Team & Environment
You will report into the Director of Program Marketing and work closely with the Executive Director of Marketing.
Benefits & Compensation
- Compensation range: $41,926.00 - $65,090.00
- Hybrid work schedule: Tuesdays & Wednesdays in the office
- Excellent work/life balance
- 17 paid holidays, including the week between Christmas and New Year’s
- 21 days PTO, plus one additional day for each year thereafter (max 26)
- Tuition benefits that include full coverage of a 4-year degree or equivalent, including master’s degrees, certificates, etc.
- Strong retirement plan with 5% match
- Medical, dental, and vision insurance
- State-of-the-art campus in downtown D.C. at 111 Mass Ave NW, accessible by all Metro lines
- Access to exclusive University-wide benefits, including guest speakers, trainings, events, discounts, facilities, and more
Work Mode
This is a hybrid position based in Washington, D.C., requiring in-office presence on Tuesdays and Wednesdays.
Georgetown University is an Equal Opportunity/Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex (including pregnancy, gender identity and expression, and sexual orientation), disability status, protected veteran status, or any other characteristic protected by law.
