CCH Tagetik (Wolters Kluwer) is looking for a Marketing Manager, Open Access and Author Marketing. In this role, you will develop sophisticated marketing strategies and lead multi-channel marketing plans for a portfolio of fully open access journals. You'll be accountable for meeting campaign goals and generating opportunities in the open access market.

What You'll Do

Manage and optimize high-impact digital marketing initiatives.
Oversee the creation and distribution of advanced marketing content.
Coordinate large-scale events and promotional activities.
Collaborate with senior stakeholders to align marketing strategies with business objectives.
Maintain and optimize the marketing technology stack.
Ensure compliance with marketing regulations and standards.
Provide expert advice and guidance to marketing teams on best practices.
Work with key stakeholder groups to support annual marketing planning, including market sizing, penetration mapping, competitive analysis, and setting objectives.
Initiate and use in-depth market and behavior analysis to inform campaigns and author outreach strategies.
Own and lead the development of complex integrated marketing campaign strategies across the full author journey to raise awareness and drive submissions.
Manage campaign rollouts, ensuring timely execution and leading optimization.
Own campaign effectiveness measurement, creating analyses and reports to review impact and assess MROI.
Support junior team members providing clear guidance and fostering a culture of sharing and learning.

What We're Looking For

Bachelor's degree in marketing, business, or a relevant field, or equivalent practical experience.
Proven ability to develop sophisticated marketing strategies for large, complex organizations.
Extensive experience crafting campaigns across various platforms to maximize reach and engagement.
Experience managing diverse groups of stakeholders to gain buy-in and drive alignment on priorities.
Previous experience managing a budget, including allocating promo spend to achieve targets and monitoring spend.
Experience positioning specialized products to align with market needs and opportunities.
Demonstrable experience managing relationships with high-value clients, delivering marketing plans aligned to both client and business need.
Strong understanding of digital marketing channels and how to craft successful marketing strategies based on campaign objectives.
Knowledge of medical research publishing and the wider research eco-system.
Demonstrable understanding of journal publishing and Open Access.
Excellent written and verbal communication skills.
Solid time-management and prioritization skills.
Good with Microsoft Excel and Power Point.

Team & Environment

This role is part of the Health Research Marketing Team at CCH Tagetik. You will work closely with Product Marketing, Product Management, Central Marketing, Publishing, and Sales, reporting to the Associate Director, Open Access and Author Marketing.