Acorns is looking for a Marketing Manager II: Paid Search & App Acquisition to join our Growth team. You will drive high-quality subscriber growth through deeper Google Paid Search and App Campaign experimentation, data-led optimization, and strategic testing. This role is centered on maximizing performance within the Google ecosystem while contributing to strategic AI and tooling advancements.

What You'll Do

Own and optimize Google Paid Search and App Campaigns through advanced segmentation, asset testing, event signal strategy, and automation.
Design and execute a robust experimentation roadmap, including A/B tests, incrementality tests, and creative optimization.
Drive strategic AI initiatives to improve Paid Search efficiency and audience modeling; help define the future of AI-integrated Search growth tools at Acorns.
Refine internal reporting, dashboards, and automation to improve transparency, operational efficiency, and real-time decision-making.
Drive experimentation and testing roadmap within the paid search channel to establish new growth levers.
Collaborate cross-functionally with Analytics, Creative, Brand, and Lifecycle Marketing to align campaign strategy with company goals.
Lead the development of ad content and messaging that resonates across channels, ensuring a strong brand identity.
Partner with external channel account managers, identifying performance expectations and quarterly OKRs.
Contribute to a learning-focused, collaborative team culture while developing your leadership and strategic thinking skills.
Participate in leadership development programs and cross-functional initiatives as part of career progression.

What We're Looking For

4–6+ years of experience managing Google Paid Search and UAC, with hands-on optimization of campaigns, conversion signal strategies, and creative experimentation.
Deep understanding of how machine learning powers Google UAC delivery and a track record of improving campaign performance through strategic experimentation.
Experience driving acquisition across Apple Search Ads.
Strong analytical mindset - proficient in Excel/Google Sheets (pivot tables, VLOOKUPs), with a foundational understanding of SQL and A/B testing methodology.
Passion for using AI and automation to improve media efficiency, creative development, and campaign management tooling.
A test-and-learn mentality, backed by curiosity, attention to detail, and a drive to uncover new growth opportunities.
Excellent collaboration and communication skills - thrives in cross-functional environments.
A collaborative spirit, hunger for learning, and drive to deliver measurable impact.
Deep passion for Acorns' mission: helping everyday Americans grow wealth and achieve financial wellness.