About the Role
The ideal candidate will oversee marketing initiatives for a telehealth platform, focusing on customer engagement, digital outreach, and conversion optimization across online channels.
Responsibilities
- Lead the development and execution of direct-to-consumer marketing strategies
- Manage digital advertising campaigns across paid search, social media, and display networks
- Analyze campaign performance to optimize ROI and customer acquisition costs
- Collaborate with creative teams to produce compelling marketing content
- Develop messaging frameworks tailored to telehealth audiences
- Monitor market trends and competitor activity in the digital health space
- Coordinate with product teams to align marketing with feature launches
- Oversee email marketing and lifecycle communication programs
- Use analytics tools to track user behavior and conversion metrics
- Manage A/B testing for landing pages and ad creatives
- Ensure brand consistency across all customer touchpoints
- Work with external agencies and vendors as needed
- Prepare monthly performance reports for leadership review
- Support SEO and content marketing initiatives
- Maintain budget oversight for marketing activities
- Drive customer retention through targeted outreach campaigns
- Contribute to long-term marketing planning and forecasting
- Engage in customer research to refine audience personas
- Implement compliance standards for healthcare marketing
- Scale successful campaigns across new markets or segments
- Foster collaboration between sales, marketing, and clinical teams
- Stay current with digital advertising regulations in healthcare
- Optimize user journey from awareness to conversion
- Leverage CRM data to personalize marketing efforts
- Ensure all initiatives align with company growth goals
Compensation
Competitive salary with performance incentives
Work Arrangement
Remote with flexible scheduling
Team
Cross-functional team in a fast-growing digital health environment
Why This Role Matters
This position plays a critical role in expanding access to virtual healthcare by connecting patients with essential services through effective, compliant marketing strategies.
Growth Opportunities
The Marketing Manager will have the chance to shape brand direction and scale initiatives as the company expands into new service areas and geographic markets.
Not available
