Social News Desk is hiring a Marketing Manager, Demand Generation to own and execute high-impact campaigns that drive pipeline growth. You will be a key player in developing multi-channel strategies and collaborating closely with Sales and Product to meet revenue objectives.
What You'll Do
- Develop and execute multi-channel campaigns (email, social, search, paid media) to generate high-quality leads and accelerate pipeline growth.
- Plan and run Account-Based Marketing programs targeting key accounts with personalized messaging.
- Monitor and optimize lead flow, conversion rates, and sales handoffs to ensure maximum pipeline impact.
- Create and optimize campaign assets, including building WordPress landing pages, SEO-friendly content, and social media ads that drive conversions.
- Track campaign performance, analyze metrics (MQLs, SQLs, pipeline contribution, ROI), and make data-driven decisions.
- Continuously improve the marketing funnel—from awareness to lead capture and nurturing.
- Optimize content and creative assets to maximize engagement and conversions.
- Partner closely with Sales to align on target accounts, lead scoring, and follow-up processes.
- Support events and webinars, coordinating virtual and in-person initiatives, including conferences and trade shows, to enhance pipeline generation and brand visibility.
What We're Looking For
- 5+ years in B2B demand generation or marketing.
- Proven success running ABM programs and multi-channel campaigns that drive pipeline.
- Strong skills in CRM & marketing automation platforms (HubSpot, ZoomInfo, or equivalent).
- Experience with WordPress, basic graphic design, and content creation.
- Ability to manage multiple projects, prioritize tasks, and meet deadlines.
Nice to Have
- Experience preferably in SaaS or technology.
- Experience marketing to government agencies, public sector, or civic organizations.
Technical Stack
- HubSpot
- ZoomInfo
- WordPress
Benefits & Compensation
- Comprehensive package including medical, dental, vision, and retirement benefits.
- Generous PTO policy.
- Comprehensive parental leave.
- Fully remote work environment.
- Opportunities for training, skill development, and career growth.
Work Mode
This is a fully remote position open to candidates in Florida, Georgia, Illinois, Kansas, Michigan, Ohio, and Texas.
Social News Desk is an equal opportunity employer.
