Highgate Hotels is hiring a Marketing Manager

Follow your passion all the way to paradise at TradeWinds Resort, a consistently rated Tampa Bay Times Top Workplace! TradeWinds features two destination resorts just 200 flip flops from one another along the gorgeous Gulf Coast on St. Pete Beach. The Marketing Manager is responsible for creating and maintaining marketing strategies to meet objectives and enhance the image of the hotel. They will evaluate customer feedback, market conditions, and competitor information, to implement marketing strategies. The Marketing Manager will help coordinate and execute all marketing, advertising, promotional activities and social media campaigns Social Media Own social strategy and day‑to‑day presence across platforms Create and approve content (graphics, copy, photos, video), including on‑activation coverage Plan and launch campaigns tied to business goals; manage posting schedules and community engagement Monitor performance, report insights, stay up to date on platform trends, and optimize content to grow reach and engagement CRM & Email Marketing Manage the CRM to build targeted lifecycle, stay‑cycle, and ad‑hoc campaigns Develop personalized email strategies to drive bookings, F&B covers and repeat visits Segment lists, A/B test, and optimize sends for open, click, and conversion performance Plan, deploy, and optimize daily SMS marketing campaigns and automated lifecycle communications, ensuring timely, relevant messaging that enhances guest engagement throughout the customer journey Analytics & Reporting Track KPIs for social and email programs; analyze data to identify trends and opportunities Produce regular reports with actionable recommendations to improve campaign effectiveness and guest journey touchpoints Map and refine email and digital touchpoints to strengthen engagement and revenue Programming & Events Collaborate with the Director of Recreation & Activations to conceptualize and coordinate holiday activations, themed events, and special programming and coordinate guest and prospective guest communications Work cross‑departmentally to plan marketing promotional needs and on‑site execution Media & Onsite Production Serve as liaison for media partners and production teams using TradeWinds as a location Manage briefing, approvals, scheduling, and internal coordination for on‑property and studio shoots. Oversee delivery and use of approved media assets Assist in the execution of property photo/video shoots, including staging, talent direction, and execution to ensure brand standards are met