Responsibilities
- Develop and sustain marketing strategies aligned with business objectives and brand image goals
- Assess customer insights, market trends, and competitive activity to inform marketing decisions
- Lead the planning and implementation of marketing, advertising, promotional, and social media efforts
- Take full ownership of social media strategy and daily platform management
- Produce and approve visual and written content, including graphics, copy, photography, and video, with attention to live event coverage
- Design and execute marketing campaigns linked to performance goals, including scheduling and audience interaction
- Track content performance, interpret platform analytics, and refine strategies to boost visibility and engagement
- Maintain and leverage CRM data to create targeted guest communication campaigns
- Build customized email programs to increase reservations, dining traffic, and return visits
- Conduct audience segmentation, A/B testing, and performance optimization for email metrics
- Implement and refine daily SMS outreach and automated guest messaging to support engagement across the customer lifecycle
- Monitor key performance indicators for digital marketing channels and interpret data for strategic improvements
- Generate performance reports with clear, data-driven recommendations to enhance campaign outcomes
- Enhance guest experience by optimizing digital communication touchpoints and email journeys
- Partner with the recreation leadership to design and promote seasonal events, themed activations, and special programs
- Collaborate with internal teams to align marketing needs with operational execution
- Act as primary contact for media partners and production crews using the property as a filming location
- Oversee planning, approvals, and coordination for on-site and studio photo and video shoots
- Ensure proper delivery and brand-compliant use of all media assets
- Support on-property photo and video productions, including set preparation, talent guidance, and execution to uphold brand standards
Work Arrangement
On-site — St. Pete Beach
