Fitt Talent Partners is hiring a Marketing Director to drive comprehensive marketing strategies for a growing gut health supplement company. You will be responsible for expanding brand reach, strengthening positioning, and optimizing customer acquisition and retention across key channels.

What You'll Do

Build and scale an influencer program with credible voices in the wellness and gut health space.
Identify, engage, and negotiate partnerships with influencers, content creators, and brand ambassadors.
Set up and manage affiliate accounts to track campaign performance and ensure a strong ROI.
Develop influencer briefs in collaboration with the Creative Director to ensure visual and messaging consistency.
Work with an advertising agency to optimize paid campaigns on Meta, TikTok, Google, and other platforms.
Analyze ad performance and provide insights to develop new ad campaigns and creative.
Identify opportunities for web development that improve paid performance advertising results.
Provide monthly reports summarizing influencer marketing, paid media, podcast advertising, and PR performance.
Use data-driven insights to refine strategy and optimize campaign outcomes.
Optimize website and landing pages to maximize conversions and customer retention.
Plan and execute strategic campaigns, including seasonal sales like Black Friday and Amazon Prime Day.
Coordinate conference presence, sponsorships, and in-person events to amplify brand visibility.
Identify and secure podcast advertising opportunities and sponsorships aligning with our target audience.
Track and report on podcast advertising performance and ROI.
Arrange guest appearances for our co-founders on high-impact, relevant podcasts.
Manage and direct our PR agency to secure high-value media placements aligned with strategic marketing objectives.
Measure PR effectiveness, providing insights for ongoing strategic optimization.
Cultivate relationships with media, journalists, and podcast hosts to reinforce brand storytelling.
Collaborate with the Creative Director and social media team to shape and refine social media and email marketing strategies.
Review and refine content, design, and segmentation for emails, ensuring engagement and conversions.
Track performance and surface insights to help optimize content strategy and community growth.
Amplify high-impact content – including UGC, influencer content, and podcast/PR placements – across all digital platforms.

What We're Looking For

8+ years in marketing, with experience in influencer marketing, performance advertising, PR management, and brand partnerships.
Proven success working with influencers in the health & wellness space.
Strong knowledge of affiliate tracking platforms and campaign ROI analysis.
Experience working with paid ad agencies on Meta, TikTok, and Google.
Ability to analyze PR impact and integrate it with other marketing channels.
Excellent negotiation and relationship management skills.
Comfortable working in a fast-paced, high-growth environment.
Proficient in using analytics tools to extract actionable insights and guide campaign evolution.
Experience collaborating with brand and creative leads and agencies to execute high-impact campaigns.