UCB is seeking a Marketing Associate Director to focus on the rare disease generalized Myasthenia Gravis (gMG). This role is pivotal in shaping HCP strategy to optimize patient value and build UCB's leadership within the rare neuromuscular market, with a focus on developing and executing medical education and congress strategies.
What You'll Do
- Help define and support the HCP Marketing strategy for promoting two therapies for gMG to the neuromuscular community.
- Coordinate and own all promotional and logistical efforts for commercial activities at national and local HCP congresses, including exhibition booths, product theatres, and receptions.
- Partner with medical affairs to ensure seamless congress presence across commercial and medical activities.
- Develop and drive trust in UCB as a preferred partner in the gMG market by leading the strategy and execution of key leadership initiatives and non-branded tactics.
- Engage with KOLs to gain brand insights and to drive seamless tactical execution.
- Lead strategic development, execution, and implementation of peer-to-peer educational programs – both branded and unbranded.
- Develop and refine key performance indicators (KPIs) to measure the impact and success of key initiatives.
- Skillfully manage content through the Review Committee (RC) process.
- Consistently deliver on project requirements and strive for flawless execution.
- Influence across the internal matrix to drive change and gain internal stakeholder support.
- Listen and learn from internal and external stakeholders to uncover insights to drive business forward.
- Provide input to, and utilize findings from market research studies dedicated to understanding needs of healthcare providers.
- Operate at the highest level of UCB compliance and professional standards.
What We're Looking For
- Bachelor’s Degree in the health sciences, business/marketing, or related field.
- 12+ years of pharmaceutical marketing or sales experience.
Nice to Have
- Rare disease and/or neurological experience.
- Impressive speaking, writing, and communication skills. Ability and comfort to present to internal and external groups of all sizes, sometimes at short notice.
- Ability to solve complex problems, leveraging internal and external capabilities to find innovative solutions.
- Ability to be agile and lead scope changes based on external or internal factors.
Work Mode
This is an onsite position based in Atlanta, GA; Raleigh, NC; or Boston, MA.
