Forbes Advisor is hiring a Marketing Data Analyst to support the success of our Accolades business. You will aggregate, analyze, and transform complex marketing, sales, and behavioral data into actionable datasets and insights that inform campaign strategy, develop audience segmentations, and measure marketing performance.
What You'll Do
- Partner with stakeholders to understand business challenges, KPIs, and audiences to develop segmentations for targeted campaigns.
- Maintain data integrity within the CRM (Salesforce) and associated datasets through regular cleansing, standardization, and quality checks of zero-party, first-party, and third-party data.
- Translate business requirements into data-focused objectives to establish, modify, and maintain crucial data insights for the marketing and sales teams.
- Draft and maintain marketing database procedures and documentation to ensure process integrity and adherence to internal policies.
- Build and maintain reports and dashboards in Looker/Salesforce, and develop custom analyses to track marketing performance, campaign effectiveness, and ROI.
- Conduct deep-dive analysis on marketing campaign performance (email, display, paid search, etc.) to identify trends, opportunities for optimization, and root causes for performance fluctuations.
- Provide data-backed, action-oriented recommendations to the marketing and sales teams on analysis to improve audience targeting, personalization, and conversion rates.
What We're Looking For
- 3-5 years of experience within a Marketing and/or Data Management team.
- Strong analytical and quantitative skills with proven ability to manipulate, interpret, and verify large, disparate datasets (including behavioral, sales, and campaign data).
- Proficiency with data manipulation and intermediate proficiency with Microsoft Excel.
- Direct experience in leveraging data from a CRM (Salesforce preferred) and/or a Customer Data Platform (CDP) for segmentation and reporting.
- Demonstrated ability to effectively translate complex analytical data into clear, actionable narratives for non-technical business stakeholders.
- Ability to work independently and across teams.
- Experience with data visualization tools.
- Familiarity with marketing performance metrics (e.g., CPA, LTV, ROI, conversion rates).
Nice to Have
- Prior experience analyzing data within a B2B or subscription-based environment is highly preferred.
Technical Stack
- Microsoft Excel
- Salesforce
- Looker
Work Mode
This is a remote position open to candidates residing in California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Maine, Maryland, Massachusetts, New Jersey, New York, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, or Washington.
Forbes is an equal opportunity employer.
