Kohl's is looking for a Marketing Coordinator to build and lead the marketing strategy from the ground up for a solar distribution platform. You will blend creative strategy with analytical execution to drive demand and generate qualified leads across the U.S. and Latin America.
What You'll Do
- Develop a $6M USD sales funnel through targeted multi-channel campaigns.
- Define and lead brand image across platforms including visual identity, tone, and messaging.
- Collaborate with Sales to increase monthly revenue through high-quality lead generation.
- Launch, monitor, and optimize campaigns across email, SEO, social media, and paid media.
- Track and improve KPIs like CPL, conversion rate, MQL-to-SQL ratio, and lead velocity.
- Build dashboards and reports using tools like Google Analytics and HubSpot.
- Analyze funnel performance and suggest data-driven improvements.
- Support A/B testing and optimization experiments to increase conversion.
- Benchmark against competitors and identify growth opportunities.
What We're Looking For
- 2+ years in B2B marketing.
- Strong skills in digital marketing and campaign execution.
- Experience with tools like Google Analytics, HubSpot, and CRM systems.
- Proficient in Excel, Google Sheets, or data visualization tools.
- Excellent English writing (C1 level).
- Highly analytical, organized, and results-driven.
- Comfortable working independently in fast-paced environments.
Nice to Have
- Experience in tech, energy, or industrial sectors.
Technical Stack
- Google Analytics
- HubSpot
- CRM systems
- Excel
- Google Sheets
Team & Environment
You will join a team of 1-10 employees and work directly with the General Manager, reporting to them.
Benefits & Compensation
- Total ownership and impact of your ideas.
- Opportunity to build a brand from the ground up in a mission-driven space.
- Work across borders and time zones with significant learning opportunities.
- Flexible remote work.
- Competitive pay plus performance bonuses.
- Mentorship from energy pros and startup experts.
Work Mode
This is a remote position based in Mexico.
Kohl's is an equal opportunity employer.