Canals AI is looking for a Marketing Campaign Manager to join as an early member of our Marketing team. In this strategically important role, you will lead multi-channel demand generation campaigns to keep Canals top-of-mind with our target audience, driving new logo pipeline and cross-sell opportunities.
What You'll Do
- Develop and implement outbound campaigns tied to intent signals, internal initiatives, and lifecycle marketing programs
- Plan, launch, and scale paid search and social campaigns to deliver measurable growth and support ABM initiatives
- Identify, vet and manage advertising and content syndication opportunities with industry associations and publications that reach our target audience
- Evaluate and test emerging platforms and additional channels, such as billboards and direct mail
- Set up nurture programs for every stage of the funnel to create and accelerate pipeline
- Partner with Sales to ensure seamless handoff and create templated sequences for outreach and follow-up
- Create compelling copy and creative, aligning to established messaging, tailoring based on persona, and personalizing at scale
- Build and maintain campaign landing pages
- Develop and track a structured testing roadmap across creative, audiences, placements, messaging, and offers
- Measure, analyze, and report on campaign performance with a focus on ROI, using insights to iterate and improve results and sharing learnings with the broader team
- Manage day-to-day operations of campaigns from start to finish, including budgets, timelines, and deliverables
- Manage agencies and outside resources to achieve goals
What We're Looking For
- Typically, 4+ years of experience in demand generation, growth marketing, campaign management or a related field
- Demonstrated expertise in multi-channel programs, including email, search, social, display, and retargeting
- Proven track record of driving lead and pipeline growth through creative, data-driven campaigns
- Analytical, test-and-learn mindset with a bias for action
- Superb writing and communication skills
- Self-motivated and proactive — someone who gets things done without hand-holding
- Proven ability to work collaboratively in a fast-paced, dynamic environment
Nice to Have
- Preferably at a B2B SaaS early-stage startup
Team & Environment
You'll join a 70-person team (with ~45 in engineering) as an early member of the Marketing function.
Benefits & Compensation
- We're profitable: stability without the chaos of venture pivots
- Real-world impact: your work improves global supply chains, saving customers time and reducing waste
- Strong engineering culture: we invest in quality and documentation to keep moving fast sustainably
- Culture of ownership: moving fast while putting quality first
- Remote-first, flexible work environment across North and South America
- Stellar product-market fit with tons of customer love
- All star team with diverse backgrounds to collaborate with and learn from
Work Mode
This role is remote-first and open to candidates across North America and South America.
Canals.ai is an equal opportunity employer. In addition to EEO being the law, it is a policy that is fully consistent with our principles. All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status such as race, religion, color, national origin, sex, sexual orientation, gender identity, genetic information, pregnancy or age.
