Winona is seeking a Marketing Analyst to own the data behind the customer journey and help understand what’s working, what’s not, and where the biggest growth opportunities lie. You'll work closely with growth, creative, and product teams to uncover insights that fuel smarter acquisition strategies.

What You'll Do

Set up and monitor full-funnel tracking — from ad click to sign-up to retention
Build and maintain dashboards that surface conversion rates, drop-off points, and cohort behavior
Partner with growth and product teams to recommend A/B tests and UX improvements
Analyze the performance of paid media and content campaigns across channels (e.g., Meta, Google, TikTok, email)
Break down creative effectiveness by format, hook, CTA, and audience segment
Surface actionable recommendations on what’s working and where to iterate
Monitor competitor strategies, ad libraries, landing pages, messaging, and offers
Compile and present intelligence that helps shape our own positioning, messaging, and creative tests
Create weekly/monthly marketing performance reports with both high-level summaries and deep dives
Work cross-functionally to connect marketing metrics with product, sales, and lifecycle KPIs
Help build forecasting models and identify underperforming segments

What We're Looking For

2+ years of experience in a marketing analytics or growth analytics role
Strong understanding of marketing attribution, funnel dynamics, and customer journeys
Proficiency in tools like Mixpanel, Google Analytics, Amplitude, or similar event-based analytics platforms
Advanced Excel/Google Sheets skills
Highly comfortable working with cross-functional teams, asking good questions, and influencing decisions with data

Nice to Have

Experience in a startup or high-growth environment
Experience with SQL or BI tools (e.g., Looker, Tableau)
Exposure to paid media platforms, email performance analytics, or customer segmentation

Technical Stack

Mixpanel, Google Analytics, Amplitude
Excel, Google Sheets
SQL, Looker, Tableau

Team & Environment

You will work closely with the growth, creative, and product teams.

Benefits & Compensation

Flexible hours
Work wherever you choose
Fun and casual work environment
Employee engagement activities and virtual gatherings

Work Mode

This is a global remote position.

Winona provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification.