Probably Good is hiring a Marketer / Head of Growth

Probably Good is looking for a Marketer / Head of Growth to drive our audience and impact. You’ll have significant autonomy in this hands-on role, combining marketing, technical, and editorial work to grow our reach across a range of projects.

What You'll Do

• Grow website traffic by running digital marketing campaigns.
• Increase newsletter subscribers by setting up and analyzing A/B tests to improve conversion rates.
• Expand our reach on LinkedIn through posting and direct messaging.
• Guide the design and creation of new website content for our target audience.
• Help our advisors scale outreach for career-impact workshops.
• Improve our analytics systems to enhance monitoring, evaluation, and understanding of what works.
• Own the full process from research and content creation to posting and monitoring analytics.

What We're Looking For

• A getting things done mentality: you move fast and thrive on hands-on work.
• Technical confidence: you're comfortable diving into new tools, setting up automations, and using AI.
• A data-driven approach: you develop hypotheses, test them, and iterate.
• Rapid learning: you quickly become proficient in new software platforms.
• Adaptability: you can handle a range of tasks and see yourself as a generalist.
• Good communication: you communicate clearly and directly when needed.

Nice to Have

• Familiarity with tools like WordPress, Google Analytics & Google Tag Manager, MailerLite, Zapier, Airtable, Claude & Midjourney.

Technical Stack

• WordPress, Google Analytics, Google Tag Manager, MailerLite, Zapier, Airtable, Claude, Midjourney, Hubspot, Salesforce

Team & Environment

You’ll join a remote, flexible, and collaborative team and report to the Executive Director, who previously served as Head of Growth. We value meaningful work and keep bureaucracy to a minimum.

Benefits & Compensation

• A competitive salary, dependent on experience and location.

Work Mode

This role is open to candidates globally.

The nature of our mission requires us to consider multiple perspectives, which is only possible by making Probably Good a welcoming place to work. We recognize that factors like gender, race, and socioeconomic status can influence people’s willingness to apply for roles even when they’re highly qualified.