Wellbiz Brands is hiring a Manager, Web & Conversion Optimization

Responsibilities

• Manage and enhance the complete booking funnel across company digital properties, identifying drop-off points and boosting visit-to-book conversion rates.
• Create, test, and refine landing pages to support campaigns, promotions, and membership acquisition across all brands.
• Design and oversee a continuous A/B and multivariate testing program to improve conversion performance.
• Collaborate with brand directors and the CRM team to align digital touchpoints with lifecycle and retention strategies.
• Develop and implement SEO strategies and execution across brand websites, including technical SEO, content optimization, and local search performance for franchise locations.
• Work with content and agency partners to ensure site experience supports organic discoverability and member growth goals.
• Monitor site health, page performance, and user experience signals to proactively identify and resolve experience gaps.
• Track and report key conversion metrics such as visit-to-book rate, lead-to-first-visit rate, funnel drop-off, and SEO performance on a regular basis.
• Partner with the Retention & Insights Analyst to integrate web performance data into the broader customer metrics framework.
• Use data to prioritize the testing roadmap and justify investments in site improvements.
• Collaborate closely with Tech, brand directors, and agency partners to execute site updates and campaign support pages efficiently.
• Contribute to the broader customer strategy team by applying a digital and conversion perspective to lifecycle planning and promotional strategy.
• Perform other duties and projects as assigned by supervisor and department heads.

Benefits

• Flexible time off and holiday schedule
• Medical, dental, vision, and life insurance
• Health Savings Account
• Flexible Spending Account
• 401K match
• Monthly allowance for spend at company-owned brands
• Cell phone reimbursement
• Free Employee Assistance Program