InterContinental Grenada (IHG) is seeking a Manager, Salesforce Marketing Cloud Platform SME to influence, manage, and optimize our strategic, customer-centric email marketing program. You will lead a team of email developers and serve as a key subject matter expert on the Salesforce Marketing Cloud platform, driving innovation and technical excellence.
What You'll Do
- Lead, guide, and support a team of email developers in building, editing, testing, and QA of email communications within Salesforce Marketing Cloud.
- Architect and develop scalable, maintainable multi-channel customer journeys within Journey Builder.
- Serve as a subject matter expert on Automation Studio, Data Extensions, Mobile Studio, Content Builder, and related SFMC tools.
- Write and optimize SQL queries to manage and manipulate data within SFMC databases.
- Program dynamic, data-driven emails and landing pages utilizing AMPscript, Journey Builder, Automation Studio, API integrations, and SSJS.
- Promote and share industry best practices related to development, strategy, testing, and accessibility.
- Collaborate closely with marketing and data teams to translate campaign requirements into robust technical solutions.
- Ensure adherence to best practices in email development, including personalization, segmentation, data management, and deliverability optimization.
- Troubleshoot and resolve technical issues related to email campaigns and SFMC platform performance.
- Stay up-to-date with Salesforce Marketing Cloud features, industry trends, and emerging martech innovations.
- Support code reviews, knowledge sharing, and documentation to maintain high-quality standards.
- Drive innovation in customer communications and template design, fostering a culture of continuous improvement.
- Collaborate with Inbox Monster to monitor deliverability and communication rendering.
- Oversee the development of personalized content within the Movable Ink platform and its integration into commercial and loyalty communications.
- Maintain, evolve, and expand a modular email template codebase, ensuring consistency and reusability.
- Assist in resource planning and workload management within the email development team.
What We're Looking For
- A Bachelor’s degree in Computer Science, Marketing Technology, or a related field, or equivalent professional experience.
- Strong marketing automation strategy and implementation experience with email products, CRM tools, and systems.
- Experience engaging and influencing cross-functional working partnerships in a global organization.
- Experience working within a complex business with a range of stakeholders with different needs.
- Ability to maintain a service-oriented team culture that delivers consistent, high-quality work for IHG’s complex stakeholder group.
- Strong project management skills to juggle multiple projects often having tight deadlines.
- Excellent organizational skills with extreme attention to detail, accuracy, and accountability.
- Strong interpersonal and above-average communication skills.
Technical Stack
- Salesforce Marketing Cloud (Content Builder, Data Extensions, Journey Builder, Automation Studio, Mobile Studio)
- SQL
- AMPscript
- SSJS
- API integrations
- Inbox Monster
- Movable Ink
Benefits & Compensation
- Impressive room discounts across our many properties.
- Recharge days and volunteering days throughout the year.
- Support for wellbeing in your health, lifestyle, and workplace through myWellbeing framework.
- A unique and inclusive culture.
Work Mode
This position follows a hybrid work model.
IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws.
