AssistRx is hiring a Manager, Product Marketing to be a strategic, hands-on contributor responsible for bringing our healthcare technology solutions to life. You will develop and execute go-to-market strategies that translate complex healthcare technologies into clear, compelling value stories for providers, patients, and life sciences clients.
What You'll Do
- Lead GTM strategy by developing and executing integrated product marketing plans that drive awareness, adoption, and retention.
- Craft differentiated messaging, positioning, and use cases based on market trends, buyer insights, and competitive intelligence.
- Conduct competitive, market, and customer research to identify emerging opportunities and optimize product strategies.
- Partner with Sales and Account Management to create impactful tools, talk tracks, and playbooks that accelerate deal velocity and improve retention.
- Coordinate cross-functional teams to deliver cohesive product launches—ensuring alignment from awareness to adoption.
- Collaborate with internal stakeholders to produce high-impact thought leadership content.
- Define and track KPIs for marketing campaigns, measure performance, and provide data-driven recommendations.
- Work closely with Product, Data, Sales, and Client teams to align marketing initiatives with company strategy and client needs.
What We're Looking For
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5+ years of B2B product marketing experience, preferably in healthcare, healthtech (SaaS), or patient support services.
- Demonstrated success leading go-to-market programs that achieve measurable growth.
- Skilled in lifecycle marketing, ABM, content strategy, and buyer journey mapping.
- Familiar with Salesforce, Marketing Cloud, Google Analytics, Figma, Confluence, WordPress, Pendo, and social management or survey tools.
- Exceptional written and verbal communication with the ability to simplify complex healthcare concepts for diverse audiences.
- Adept at managing cross-functional projects and building alignment in a fast-paced, matrixed environment.
- Data-driven, creative, proactive, and comfortable balancing strategic planning with hands-on execution.
Nice to Have
- Experience in a marketing or creative agency setting.
- Understanding of regulatory and compliance considerations in healthcare marketing.
- Familiarity with UAT and demo environments to support product adoption initiatives.
Technical Stack
- Salesforce
- Marketing Cloud
- Google Analytics
- Figma
- Confluence
- WordPress
- Pendo
- Hootsuite
- Sprout
- SurveyMonkey
Benefits & Compensation
- Supportive, progressive, fast-paced environment
- Competitive pay structure
- Matching 401(k) with immediate vesting
- Medical, dental, vision, life, & short-term disability insurance
- Opportunity to impact patient outcomes through data-driven healthcare technology.
- Collaborative and mission-driven culture that values innovation and continuous learning.
- Access to cutting-edge cloud technologies and modern data engineering tools.
- Competitive compensation, comprehensive benefits, and career growth opportunities
Work Mode
This is a fully remote position.
AssistRx, Inc. is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, religion, color, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, or other non-merit based factors, or any other protected categories protected by federal, state, or local laws.
