United Overseas Bank Limited (UOB) is hiring a Manager, Product Marketing to join our team. In this role, you will be responsible for developing and executing marketing strategies that effectively communicate the value of our investment products to target audiences. We are a bank built on being Honorable, Enterprising, United, and Committed, and we are looking for a professional who aligns with these principles.
What You'll Do
- Develop investment product positioning and messaging, with a focus on mutual funds and ETFs, to differentiate our offerings in the market.
- Generate high-quality content such as case studies, blog posts, videos, and website copy that clearly highlights product benefits.
- Work with sales teams to ensure consistent messaging and develop complementary sales and training collateral.
- Collaborate closely with product, investment, and risk teams to create and implement compliant and impactful product marketing strategies.
- Use data and analytics to measure and continuously improve the effectiveness of content and marketing initiatives.
What We're Looking For
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- At least 3 years of experience in product marketing and content creation within the finance industry.
- Strong investment product knowledge.
- Proficient in written and verbal communication for both internal and external audiences.
- Understanding of marketing tools and platforms.
- A genuine interest in investing, personal finance, market developments, and investment solutions, with a commitment to staying updated with industry trends.
- Ability to understand and address customer needs effectively.
- Creative thinker with the ability to think outside the box and develop innovative marketing solutions.
- A detail-oriented team player who can work effectively under pressure.
UOB is an equal opportunity employer. We do not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors.
