JM Smucker is hiring a Manager, Market Intelligence-SBA to be a trusted strategic partner, primarily to Brand Marketing and Innovation teams. You will uncover critical purchase behavior dynamics, transform data into actionable insights, and present findings to guide business decisions and drive growth for our brands.
What You'll Do
- Serve as a trusted strategic partner to cross-functional teams, with Brand Marketing and Innovation as primary stakeholders.
- Uncover critical dynamics of purchase behavior to guide key business decisions.
- Present actionable insights to ensure teams thoroughly understand market dynamics.
- Transform data into insights, conveying complex analysis into simple conclusions and recommendations.
- Present findings that empower others to take action and improve business results.
- Lead ongoing business review analysis and cross-functional discussions.
- Communicate key opportunities and risks related to market share, category trends, competition, innovation, distribution, pricing, promotion, and media optimization.
- Continuously 'dig deeper' to uncover the drivers of business results and their implications for our brands.
- Utilize tools to predict media performance and scenario plan to drive improved ROI.
- Collaborate with data vendors to drive best-in-class partnerships that maximize analytic capabilities.
- Partner with the broader Insights team to leverage a total suite of capabilities and address business questions holistically.
What We're Looking For
- A Bachelor’s degree.
- 5 years of experience analyzing, validating, and synthesizing data into actionable insights.
- Experience with a Consumer-Packaged Goods (CPG) company, retailer, or syndicated data provider.
- Strong sense of curiosity and initiative to answer key business questions.
- Desire to understand consumer behavior and passion for strengthening brands.
- Experience analyzing Retail POS and Panel Data within Circana or Nielsen.
- Highly collaborative, with the ability to consolidate information and drive swiftly towards answers.
- Knowledge of data analytics and modeling approaches, with a growth mindset toward new techniques.
- Ability to identify patterns, test and learn, and draw conclusions from ambiguous data.
- Strong attention to detail and high accuracy of output.
- Ability to present complex information simply and effectively.
- Develop a strong point of view and present effectively to all levels of the organization.
- Efficiently manage multiple projects simultaneously.
- A high level of integrity and emotional intelligence.
Nice to Have
- Knowledge of marketing and sales practices, consumer and retail environment.
- Knowledge of Kantar, Numerator, ShopperSights/Spectra.
Technical Stack
- Circana
- Nielsen
- Kantar
- Numerator
- ShopperSights/Spectra
Team & Environment
You will be part of the Insights Team, which blends Market Intelligence and Consumer and Shopper Insights professionals.
Work Mode
This position is remote and open to candidates across the USA.
JM Smucker is an equal opportunity employer.
