Airwallex is hiring a Manager, Landing Page Optimization to own the strategy and execution of conversion rate optimization across our U.S. and EMEA acquisition funnels. You will lead the optimization and testing of landing experiences to improve conversion efficiency, user experience, and CAC performance.
What You'll Do
- Own the Landing Page Optimization experimentation roadmap for USA and EMEA markets.
- Define hypothesis-driven test plans including A/B, multivariate, personalization, and geo experiments.
- Partner with regional marketing teams to tailor pages for local audiences.
- Collaborate with Product Marketing and Creative to align regional messaging, visuals, and offers.
- Develop frameworks that connect media intent with on-page experience.
- Use Contentful to design, build, and execute tests and localized variants.
- Partner with Web Engineering and Design to launch new experiences with strong QA.
- Manage a CRO experimentation pipeline, documenting learnings and winning variants.
- Leverage tools like Hotjar, FullStory, and Microsoft Clarity to identify optimization opportunities.
- Collaborate with Paid Media to test message consistency between ads and landing pages.
- Define and track key KPIs including conversion rate, bounce rate, funnel progression, and CAC efficiency.
- Build dashboards in Looker, Tableau, or GA4 to visualize test performance.
- Analyze experiment data with statistical rigor.
- Partner with Analytics and RevOps to connect web performance with Salesforce (SFDC) and Marketo data.
- Monitor page speed, UX quality, and mobile responsiveness across regions.
- Collaborate with Performance Marketing, Product Marketing, and Design to turn campaign insights into optimized experiences.
- Work with Regional Marketing to align on frameworks and share CRO best practices globally.
- Partner internally to align test results with downstream business metrics like CAC and ROI.
- Serve as the internal advocate for experimentation and data-driven UX decisions.
- Coordinate localization workflows with regional teams to ensure compliance and cultural accuracy.
What We're Looking For
- 5+ years of experience in Conversion Rate Optimization, Web Strategy, or Performance Marketing, ideally in B2B SaaS or fintech.
- Proven success driving conversion improvements and reducing CAC through structured experimentation.
- Strong understanding of A/B testing methodologies, UX principles, and performance analytics.
- Experience working across multiple regions (U.S. and EMEA).
- Excellent cross-functional collaboration and stakeholder management skills.
- Bachelor’s degree in Marketing, Econometrics, Computer Science, Business Analytics, UX Design, or a related field.
Nice to Have
- Experience scaling CRO programs across multi-language, multi-region environments.
- Understanding of local compliance standards like GDPR, cookie consent, and accessibility.
- Familiarity with AI-driven personalization tools such as Mutiny, Dynamic Yield, or Adobe Sensei.
- Deep appreciation of SEO and paid media synergy for landing page optimization.
- Strong storytelling ability to translate data into actionable insights.
Technical Stack
- CMS/Testing: Contentful
- Behavioral Analysis: Hotjar, FullStory, Microsoft Clarity
- Analytics/BI: Looker, Tableau, GA4
- CRM/Marketing Automation: Salesforce (SFDC), Marketo
Team & Environment
This role is part of the Global Performance Marketing team at Airwallex.
Work Mode
This position is based in San Francisco and follows a local work mode.
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent.
