Liquid Web is seeking a marketing professional to own full-cycle B2B marketing efforts targeting enterprise customers. You will lead strategies to convert prospects, increase ARPU through upsell and cross-sell, and reduce churn by delivering automated, AI-driven campaigns.

What You'll Do

Assist in developing ICP-specific lifecycle strategies for email, SMS, and proactive live chat.
Define segment-specific customer journeys mapping acquisition, upsell, cross-sell, and retention touchpoints.
Partner with Product Marketing to align lifecycle messaging with product positioning.
Develop and manage audience segments, tailoring content, offers, and CTAs for each Enterprise ICP.
Ensure data hygiene, list maintenance, and integration between marketing automation platforms and CRM.
Build, launch, and manage automated and ad hoc campaigns across email, SMS, and proactive live chat.
Code responsive HTML emails and collaborate with creative teams for brand-consistent assets.
Configure lifecycle journeys, triggers, and segmentation in the marketing automation platform.
Deploy proactive AI live chat triggers tied to ICP behaviors and lifecycle stages.
Monitor and improve lifecycle KPIs including Net-New MRR, expansion MRR, churn rate, and NRR.
Use behavior-based triggers like CPU usage or plan limits to launch timely upgrade prompts.
Conduct A/B tests on messaging, offers, and timing to maximize conversion and retention rates.
Work with Paid Media, SEO, and Content teams to align top-of-funnel acquisition with lifecycle messaging.
Partner with Creative for campaign assets and CRO team for landing page optimization.
Coordinate with BI for customer segmentation, reporting, and journey performance insights.

What We're Looking For

5+ years in B2B lifecycle, CRM, or retention marketing.
Proven track record building automated, multi-channel lifecycle programs that drive revenue growth.
Strong understanding of customer segmentation, ICP-based marketing, and behavior-driven triggers.
Hands-on experience with CRM & email/SMS automation platforms like 6Sense, Salesforce, Customer.io, or HubSpot.
HTML/CSS skills for email coding.
Data-driven mindset with ability to interpret KPIs and recommend optimizations.
Strong attention to detail and ability to manage multiple campaigns simultaneously.
Strong collaboration skills for working across marketing, product, and creative teams.

Nice to Have

SaaS, hosting, or ecommerce experience.

Technical Stack

6Sense, Salesforce, Customer.io, HubSpot, HTML, CSS

Team & Environment

You will collaborate with paid media, SEO, product marketing, creative, CRO, and BI teams.

Benefits & Compensation

Salary range: $110K - $130K annually
Medical, Dental, Vision, Prescription benefits
Traditional and Roth 401k with company matching
A collaborative team culture
Consistent/set work hours
Challenging non-redundant daily duties
A voice in how things get done
Access to ongoing training

Work Mode

This is a remote position open to global candidates.

Liquid Web is committed to offering equal employment opportunity without regard to age, color, disability, gender, gender identity, genetic information, marital status, military status, national origin, race, religion, sexual orientation, veteran status, or any other legally protected characteristic.