Phantom is looking for a Founding Lifecycle Marketing Lead to own and optimize the entire user journey, from onboarding to retention and reactivation. You will design and execute data-driven campaigns across push notifications, email, and in-app messaging to increase user engagement, revenue, and feature adoption while reducing churn.
What You'll Do
- Define and lead Phantom’s lifecycle marketing strategy across all channels: push, email, and in-app surfaces.
- Own the lifecycle marketing function end-to-end, defining success metrics, priorities, and the future roadmap.
- Own lifecycle marketing key metrics and results, responsible for communicating results to product and growth leadership.
- Build and execute complex CRM campaigns and automations to drive revenue, user engagement, and retention.
- Drive the lifecycle marketing experimentation roadmap in partnership with Data Science and Product to unlock key opportunities for product growth.
- Be a key stakeholder of growth across the company, driving the narrative with leadership on the contribution and roadmap for lifecycle initiatives.
- Partner with Product teams to build out holistic lifecycle strategies and automations for new and existing product lines.
- Partner with Brand Design and Product Marketing to design thoughtful, branded experiences and content for lifecycle channels.
What We're Looking For
- 6-8 years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution.
- Extensive experience building and executing complex CRM campaigns with multiple stakeholders.
- Experience with CRM tools such as Braze and other campaign-building tools.
- Strong skills in analytic tools and knowledge of experimentation principles.
- In-depth knowledge of marketing automation/CRM systems, with experience building capabilities to elevate the effectiveness of lifecycle marketing.
- Strong copywriting skills and creative intuition to support the building of individual campaigns.
- Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel).
Nice to Have
- A proven understanding of how to drive lifecycle marketing results in a predominantly B2C setting, with experience working within crypto and FinTech as a big plus.
Technical Stack
- Braze
Team & Environment
You will be a key stakeholder of growth across the company, partnering with Data Science, Product, Brand Design, and Product Marketing teams. You will report into product and growth leadership.
Benefits & Compensation
- Compensation range: $150,000 to $180,000 + equity.
- Eligibility to participate in performance bonus program.
- Comprehensive insurance (medical/dental/vision) — 100% covered.
- Stipend for your ideal remote set-up.
- Flexible hours and a supportive remote environment.
- Unlimited vacation.
- 401(k) retirement plan.
- Monthly wellness benefit.
- Weekly meal benefit.
- Global off-sites.
Work Mode
This is a global, remote position.
We strongly encourage candidates of all different backgrounds to apply. We believe that our work is stronger with a variety of perspectives, and we’re eager to further diversify our company. We’re committed to building an inclusive, supportive place for you to do the best work of your career.
