Phantom is hiring a Lifecycle Marketing Lead as the founding member of this function. You will be responsible for owning and optimizing the entire user journey, from onboarding to retention and reactivation. This role focuses on designing and executing data-driven campaigns across push, email, and in-app messaging to increase engagement, revenue, and feature adoption.
What You'll Do
- Define and lead Phantom’s lifecycle marketing strategy across all channels: push, email, and in-app surfaces.
- Own lifecycle marketing key metrics and results, responsible for upwards communication of results to product and growth leadership.
- Build and execute complex CRM campaigns and automations to drive revenue and user engagement and retention.
- Drive the lifecycle marketing experimentation roadmap in partnership with Data Science and Product to unlock key opportunities for product growth.
- Be a key stakeholder of growth across the company, driving the narrative with leadership on the contribution and roadmap for lifecycle initiatives.
- Partner with Product teams to build out holistic lifecycle strategies and automations for new and existing product lines.
- Partner with Brand Design and Product Marketing to design thoughtful, branded experiences and content for lifecycle channels.
What We're Looking For
- 6-8 years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution.
- Extensive experience building and executing complex CRM campaigns with multiple stakeholders.
- Experience with CRM tools such as Braze and other campaign-building tools.
- Strong skills in analytic tools and knowledge of experimentation principles.
- In-depth knowledge of marketing automation/CRM systems, with experience building capabilities to elevate the effectiveness of lifecycle marketing.
- Strong copywriting skills and creative intuition to support the building of individual campaigns.
- Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel).
Nice to Have
- A proven understanding of how to drive lifecycle marketing results in a predominantly B2C setting, with experience working within crypto and FinTech as a big plus.
Technical Stack
- Braze
Team & Environment
This is a founding role within the lifecycle marketing function.
Benefits & Compensation
- Competitive salary and equity
- Eligibility to participate in performance bonus program
- Comprehensive insurance (medical/dental/vision) — 100% covered
- Stipend for your ideal remote set-up
- Flexible hours and a supportive remote environment
- Unlimited vacation
- 401(k) retirement plan
- Monthly wellness benefit
- Weekly meal benefit
- Global off-sites
Work Mode
This is a global remote position.
We strongly encourage candidates of all different backgrounds to apply. We believe that our work is stronger with a variety of perspectives, and we’re eager to further diversify our company. We’re committed to building an inclusive, supportive place for you to do the best work of your career.
