Podium is hiring a Lifecycle Marketing Specialist

Podium is hiring a Lifecycle Marketing Specialist to drive the acquisition of new customers and the retention and expansion of our existing base. You'll create and execute targeted marketing campaigns using AI across various channels to engage prospects and customers throughout their journey.

What You'll Do

• Create and execute targeted marketing campaigns leveraging AI across channels like email and SMS, developing content for different lifecycle stages.
• Utilize marketing automation tools, such as Marketo, to set up and automate customer journeys, trigger-based communications, and personalized messaging.
• Develop a deep understanding of the customer journey and industry pain points to inform and iterate on campaigns for maximum impact.
• Track and analyze key metrics to evaluate campaign effectiveness and identify optimization opportunities.
• Collaborate with cross-functional teams to create engaging campaigns aligned with the customer journey.

What We're Looking For

• 2+ years of experience in lifecycle or email marketing.
• Familiarity with Salesforce, including the ability to create Salesforce campaigns.
• A proven track record of building and testing successful email marketing and SMS campaigns.
• Experience mapping the customer journey and improving campaign performance through testing and iteration.
• Experience using AI to develop and iterate on marketing campaigns.
• An ability to work collaboratively with other teams to develop effective campaigns and execute on them flawlessly.
• Excellent execution and project management skills.
• Strong analytical skills with experience using data to derive actionable insights.
• The ability to give and receive feedback in a humble, constructive way.
• Experience working in a fast-paced environment that requires flexibility, ownership, and focus.

Nice to Have

• Experience preferably in a B2B or SaaS environment.
• Ideally through Marketo, and experience driving impact through optimization.

Technical Stack

• Marketo
• Salesforce

Team & Environment

You will report to the Senior Manager of Lifecycle Marketing. Podium fosters a culture that thrives on hiring and developing exceptional talent, guided by operating principles that serve as a compass for daily behavior and decision-making.

Benefits & Compensation

• Open and transparent culture.
• Life insurance, long and short-term disability coverage.
• Paid maternity and paternity leave.
• Fertility Benefits.
• Generous vacation time, plus three 4-day summer holiday weekends.
• Excellent medical, dental, and vision benefits.
• 401k Plan.
• Bi-annual swag drops with cool Podium gear and apparel.
• A stellar HQ (Utah) gym with local professional coaches and classes offered.
• Onsite HQ (Utah) child care center, subsidized for employees.
• Additional benefits for fully remote employees.

Work Mode

This is an onsite position located in Lehi, Utah.

Podium is an equal opportunity employer. Podium provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.