Gorgias is looking for a Lifecycle Marketing Manager to join our marketing team. You will contribute to the strategy and execution of end-to-end lifecycle marketing efforts, inclusive of user onboarding, activation, engagement, retention, and revenue-generating campaigns. You’ll build and optimize lifecycle programs across email and in-product channels using segmentation, behavioral triggers, and prompt-engineered content that drives growth.

What You'll Do

Design and execute multi-touch lifecycle campaigns across email and in-product to support onboarding, feature adoption, revenue generation, and retention goals.
Use LLM tools and prompt engineering to generate, test, and scale lifecycle content that adapts to user and account signals and factors.
Analyze product usage and merchant behavior to inform campaign segmentation, timing, and triggers.
Run experiments (A/B tests, variant routing, multivariate) to test hypotheses around messaging formats, touchpoint timing, prompt quality, and engagement strategies.
QA AI-generated content for brand alignment, performance accuracy, and narrative cohesion.
Monitor and report on performance metrics like activation rate, NRR, and feature usage to identify areas of improvement and scale what works.
Collaborate with cross-functional teams to ensure a consistent, high-quality experience across touchpoints.

What We're Looking For

2–4 years of experience in lifecycle, growth, CRM, or product marketing at a SaaS company—ideally in a PLG or ecommerce environment.
Proven ability to own and optimize lifecycle journeys or segments, with an eye toward accelerating product adoption and driving self-serve behaviors.
Data-driven and hypothesis-oriented: you dig into usage data to segment users, form testable ideas, and iterate quickly based on results.
Strong writing skills and comfort QA’ing AI-generated content; you’ve written and refined prompts to produce personalized, scalable messaging.
Hands-on experience with LLMs and lifecycle tooling (e.g. GPT, Claude, Customer.io, Braze, Appcues, Pendo).
Collaborative and cross-functional: you’ve worked closely with Product, Success, and Data to ship impactful campaigns and can clearly explain the why behind your decisions.

Technical Stack

Candu, Customer.io, Guideflow, PromptLayer, Vitally, Hubspot, Hightouch, Segment, Zapier, Cargo, dbt

Team & Environment

You’ll report to the Senior Manager of Lifecycle Marketing and collaborate cross-functionally with teams company-wide.

Benefits & Compensation

5-week vacation
Paid sick leave (15 days)
6 weeks full remote/year
Paid parental leave (16 weeks)
CAD $400/month for lunch expenses
Private health insurance and retirement pension
Up to CAD $900 to set up your workstation at home
Up to CAD $2600 of learning material and wellness support per year (CAD 1950 for learning, CAD 650 wellness)
Quarterly online company-wide summits
Annual offsite team retreats and company retreats

Work Mode

This is a hybrid position.

We celebrate diversity and are committed to creating an inclusive environment for all employees. We believe that diverse teams drive innovation and better decision-making.

We do not discriminate based on race, color, religion, gender identity, sexual orientation, disability, age, or any other protected status.