Medely is hiring a Lifecycle Marketing Manager to lead the strategy and execution of marketing programs that activate, engage, retain, and grow our base of healthcare facility customers. You will drive usage and value across the entire customer lifecycle, from onboarding through expansion.
What You'll Do
- Develop and execute B2B lifecycle marketing strategies to support onboarding, product education, engagement, retention, and expansion.
- Leverage internal data to uncover engagement opportunities and develop segmentation and targeting strategies aligned with customer behaviors.
- Own and optimize lifecycle communications across channels, including email, in-app messaging, and direct mail.
- Test new channels and tactics to drive engagement and retention aligned with evolving customer behaviors and business goals.
- Partner with Sales and Account Management to identify opportunities for post-sale nurturing, upsell, cross-sell, and reactivation campaigns.
- Create segmented, personalized marketing journeys tailored to healthcare facility personas.
- Design lifecycle programs for a future product-led motion, including automated onboarding and feature adoption campaigns.
- Conceptualize and manage incentive-based campaigns (e.g., limited-time offers, referral bonuses) to drive specific behaviors.
- Leverage marketing automation platforms to build and scale journeys.
- Establish lifecycle KPIs and regularly report on performance, driving continuous improvement through A/B testing.
What We're Looking For
- 5+ years of experience in lifecycle, CRM, or retention marketing.
- At least 2 years focused on B2B audiences.
- Experience supporting a sales-led motion and building for product-led growth.
- Strong understanding of the B2B customer journey, including onboarding, adoption, and account expansion.
- Proficiency with marketing automation and CRM tools.
- Analytical mindset with a bias toward testing, learning, and optimization.
- Excellent communication and collaboration skills; able to work cross-functionally.
Technical Stack
- Marketing automation platforms
- CRM tools
Team & Environment
You will work cross-functionally with Sales and Account Management.
Benefits & Compensation
- Competitive compensation based on experience and performance
- 401k
- Full suite of benefits including medical, dental, and vision insurance
- Flexible and unlimited PTO
- Paid parental leave
- Remote work environment
Work Mode
This is a remote position. Location is flexible if approved by Medely.
We're an equal opportunity employer to all. We interview and hire applicants of all backgrounds, orientations, expressions, and identities. We are an E-Verify company.
