Xapo Bank is hiring a Lifecycle Communications Manager to own and drive the communication strategy across the entire member lifecycle. This strategic marketing role focuses on delivering the right message at the right time to increase member loyalty, reduce churn, and maximize lifetime value for our global digital bank.

What You'll Do

Design and map the end-to-end member lifecycle journey.
Develop a multi-channel communication strategy using email, in-app, push, and SMS to engage and retain members.
Create the roadmap for testing, experimentation, and learning to continuously improve performance.
Develop a testing strategy to optimize messaging, copy, visuals, and sequencing.
Build, manage, and optimize automated and personalized communication campaigns.
Partner with the content team to create compelling, on-brand copy tailored to different cohorts, behaviors, and channels.
Coordinate with product, CCG, content, design, and data teams to ensure a seamless member experience.
Define and track key performance indicators like open rates, click-through rates, conversion, and churn.
Analyze campaign performance and user data to identify insights and opportunities for optimization.
Report on the impact of lifecycle programs to stakeholders.

What We're Looking For

3-5+ years of experience in lifecycle, retention, or email marketing.
Proven experience with marketing automation platforms like Braze, Iterable, or HubSpot.
Hands-on experience building and managing complex, multi-channel customer journeys.
A dedicated workspace and a reliable internet connection with the fastest speed possible in your area.
Alignment with Our Values and the Xapo Values-Driven Leadership principles.