SKELAR seeks a Lead SMM Manager to own the social media direction for Spirio, its wellness education platform. You will join the marketing team to build brand presence on Western markets, taking full ownership from strategy to execution while working closely with the company's co-founders.
What You'll Do
- Launch and develop Spirio's social networks from scratch with a focus on organic traffic and long-term growth.
- Own the SMM direction end-to-end: from strategy to results.
- Develop strategy, content pillars, and roadmaps.
- Formulate and test growth hypotheses, work with analytics and metrics.
- Create and scale content: UGC, expert, serial, and format-based.
- Adapt strategy for each social platform.
- Engage freelancers, experts, and influencers.
- Build a team and processes to scale the SMM direction.
What We're Looking For
- Minimum 3 years of experience in SMM and at least 1 year in a Senior or Lead role.
- Practical understanding of social network algorithms (Instagram, Facebook, TikTok, YouTube).
- Experience working with foreign markets and international audiences.
- Ability to independently build strategy and take responsibility for results.
- English level B2 or higher.
Nice to Have
- Experience in wellness, education, or lifestyle niches.
- Proven cases of organic growth.
- Experience in team building.
- Experience working with influencers and creators.
Team & Environment
You will work in a close-knit team with co-founders.
Benefits & Compensation
- Medical insurance and corporate doctor.
- Training, courses, and conference attendance.
- Internal clubs by professional areas: marketing, development, finance, recruiting.
- Community of founders who have launched multiple businesses.
SKELAR is an environment for self-realization of people capable of creating successful companies.
