Kraken is looking for a Lead Product Marketing Manager for its OTC & Prime products. In this role, you will be responsible for driving the product strategy, launches, and positioning for professional traders and institutional clients, shaping the vision for these critical offerings.
What You'll Do
- Partner with cross-functional teams to shape and execute the OTC & Prime product vision and roadmap.
- Drive go-to-market strategy for new product and feature launches, defining and tracking success metrics.
- Evaluate performance and positioning of existing products across OTC trading and lending, custody, and staking.
- Own development of compelling product positioning, messaging, and packaging strategies.
- Lead creation and delivery of sales enablement materials in collaboration with Sales, Marketing, and Product.
- Architect go-to-market efforts to expand Kraken's footprint globally via partnerships and product-led growth.
- Conduct deep analysis of customer needs, competitor offerings, and market trends to inform strategy.
- Lead customer research through focus groups, surveys, and interviews to understand client behavior and translate insights into actionable marketing strategies.
What We're Looking For
- 7–10 years of product marketing experience, ideally in crypto, fintech, and/or trading platforms.
- Focus on serving professional, HNWI, and B2B audiences.
- Deep expertise in OTC trading and lending as well as Prime offerings, including user psychology, liquidity dynamics, order types, execution strategies, and market microstructure.
- Knowledge of integrated custody and staking solutions.
- Experience marketing to institutional and private client segments, with a strong grasp of their decision drivers and risk considerations.
- Proven success launching products and features using market, customer, and behavioral insights.
- A customer-obsessed mindset with strong experience in positioning products to different user segments.
- Ability to lead complex, cross-functional projects with multiple stakeholders and tight timelines.
- Track record of crafting powerful, differentiated product narratives that drive engagement and adoption.
- Highly analytical and data-driven—comfortable navigating trading metrics to identify trends and inform decisions.
- Strategic thinker with strong execution skills—comfortable operating independently and in ambiguity.
- Strong communication skills across formats and audiences.
- Passion for helping others grow—supports peers, mentors junior PMMs, and helps raise the bar for the team.
Team & Environment
You will join a product marketing team focused on OTC & Prime, working within a mission-focused company rooted in crypto values.
Work Mode
This role is open to candidates in 70+ countries. Kraken is remote-first with team members speaking over 50 languages.
As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic.
