Kraken is hiring a Lead Product Marketing Manager for Margin Trading to drive the success of Kraken Pro's leverage and margin product strategy. You will position Kraken as the platform of choice for active and professional traders seeking sophisticated tools.
What You'll Do
- Contribute to the Margin Trading product vision and roadmap by partnering with cross-functional teams.
- Use customer and market insights to influence strategic direction and ensure delivery of highest value to users.
- Lead product launches and drive the go-to-market strategy for new product and feature launches.
- Evaluate the performance and positioning of existing Margin Trading products to identify areas of opportunity.
- Own the development of compelling product positioning, messaging, and packaging strategies.
- Lead the creation and delivery of sales enablement materials and messaging strategies with Sales, Marketing, and Product.
- Architect go-to-market efforts to expand Kraken’s footprint globally through partnerships and product-led growth.
- Conduct deep analysis of customer needs, competitor offerings, and market trends to inform strategies.
- Lead discovery and validation work through focus groups, surveys, and user interviews to understand user behavior.
What We're Looking For
- 7–10 years of product marketing experience.
- Deep expertise in margin trading, including user psychology, leverage mechanics, risk management practices, and product differentiators across crypto and traditional finance.
- Proven success launching products and features using market, customer, and behavioral insights.
- A customer-obsessed mindset with strong experience in positioning products to different user segments.
- Ability to lead complex, cross-functional projects with multiple stakeholders and tight timelines.
- Track record of crafting powerful, differentiated product narratives that drive engagement and adoption.
- Highly analytical and data-driven — comfortable navigating trading metrics to identify trends and inform decisions.
- Strategic thinker with strong execution skills—comfortable operating independently and in ambiguity.
- Strong communication skills across formats (Slack, docs, presentations, verbal) and audiences.
- Passion for helping others grow—supports peers, mentors junior PMMs, and helps raise the bar for the team.
Nice to Have
- Experience ideally in crypto and/or trading platforms.
Team & Environment
You will be part of the Kraken Pro Product Marketing team.
Work Mode
This role is open to candidates in 70+ countries worldwide. Kraken operates as a remote-first company.
Kraken is an equal opportunity employer and does not tolerate discrimination or harassment of any kind.
