Scalepex is looking for a Lead Product Manager - Omni-Channel Communications to lead strategy across large-scale wellbeing, health, and customer engagement programs for enterprise clients. This role blends product ownership, lifecycle and CRM strategy, data-driven engagement, and hands-on execution at the intersection of product and growth.
What You'll Do
- Own the end-to-end omni-channel communication strategy across email, push, SMS, in-app, and emerging channels.
- Define roadmaps for onboarding, lifecycle, and engagement journeys for enterprise clients.
- Establish KPIs and measure the impact of communication on user behavior and program outcomes.
- Work hands-on in Braze or similar platforms to build campaigns, templates, data mappings, and triggers.
- Partner with Engineering, Data, and nearshore CRM teams to deliver personalized, data-driven journeys.
- Collaborate with client stakeholders across wellbeing, health, and digital experience.
- Implement governance, best practices, and platform standards for communications.
- Run experiments, launch A/B tests, analyze performance, and optimize continuously.
- Ensure all communications are compliant, aligned to client brand, and user-centric.
What We're Looking For
- 5–7+ years in lifecycle marketing, CRM product ownership, product growth, or omni-channel communications.
- Deep experience with Braze, Iterable, SFMC, or similar lifecycle platforms.
- Strong understanding of segmentation, triggers, behavioral design, and personalization at scale.
- Experience partnering with engineering and data teams to define requirements and technical needs.
- Analytical mindset — comfortable evaluating funnels, performance metrics, and behavior insights.
- Ability to lead projects, influence stakeholders, and align cross-functional teams.
Nice to Have
- Experience in healthcare, wellbeing, or behavioral change is a strong plus.
Technical Stack
- Braze
- Iterable
- SFMC
Team & Environment
You will work alongside highly skilled nearshore engineering, data, and CRM specialists and partner directly with client stakeholders.
Benefits & Compensation
- Competitive compensation
- Opportunity to lead communication strategy for enterprise programs
- Collaborative culture working with bilingual nearshore specialists
- Exposure to multiple industries and large-scale product ecosystems
- Fast growth environment with leadership autonomy
Work Mode
This is a global role open to candidates in Mexico and Latin America.
Scalepex is an equal opportunity employer.
