Appfire is hiring a Lead Channel Manager to drive our EMEA business growth through the Partner channel. In this role, you will manage and grow relationships with top Atlassian Partners, accelerate partner base expansion, and increase brand awareness and product adoption.
What You'll Do
- Accelerate and grow our partner base, focusing on top Atlassian Partners across all program tiers.
- Contribute to improving and refining current Partner Program initiatives and processes.
- Take an active role in delivering on strategic goals established by Appfire's leadership team.
- Share insights and experiences with your team of Channel Managers and members of other teams.
- Grow the presence and share of Appfire technologies within solution partners, corporate resellers, and larger system integrators.
- Demonstrate the business opportunity of selling Appfire and our solutions offerings.
- Attend field marketing events and trade shows.
- Present and speak to partners and groups at internal and external events.
- Be an internal advocate for your partners and an external advocate for Appfire.
What We're Looking For
- Based in Europe with easy access to international travel hubs.
- Deep knowledge of Atlassian’s core product offering, the Atlassian Marketplace, and the Atlassian Partner Ecosystem.
- 4+ years direct experience operating in a partner/channel/alliance business model, with a deep understanding of the challenges and opportunities of indirect selling.
- Ability to recognize potential in untapped opportunities and develop that talent through relationship building, enablement, and training.
- Highly motivated with a background in the software industry, possibly including consultancy or services organizations.
- Understand the complexities of working with small and large partners, each with its own culture, challenges, and opportunities.
- Experience with enterprise accounts and an ability to actively contribute to local marketing and community activities.
Nice to Have
- Dedication to elevating client and co-worker experiences.
- Ability to adapt swiftly to new business demands.
- Excel in communication, effectively connecting in remote/hybrid environments using tools like Slack, Zoom, and G Suite.
- Exceptional coaching, mentoring, and people development skills.
Team & Environment
This is an individual contributor role reporting to the VP of Channel as part of a global Channel team within a global organization.
Benefits & Compensation
- Choose to work where you thrive: from home, office, or while exploring the world.
- Hardware and software provided.
- Flexible time off without complicated approvals.
- Access to online learning platforms, facilitated training, leadership programs, and internal hackathons.
- Internal mobility program.
Work Mode
This is a remote position within a global, remote-first company. The candidate must be based in the Netherlands.
Appfire is an equal opportunity employer and does not discriminate based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic as defined by applicable law.




