yfood is looking for an International Trade Marketing Manager to drive in-store brand visibility and shopper engagement for our international expansion. You will focus on key markets like the UK and Netherlands while supporting go-to-market strategies for new market entry. This role is central to executing impactful B2C activations and supporting B2B initiatives with sales teams and distribution partners.
What You'll Do
- Identify local market needs and opportunities, ensuring tailored executions within budget while considering local differences.
- Plan, execute, and evaluate all trade marketing activations in the UK, Netherlands, and Belgium to boost brand visibility and sales, adapting to local market dynamics.
- Work closely with the yfood in-house creative team and brand management to deliver optimal brand executions for international trade activities.
- Monitor POS activations, promotions, and competitor performance to refine strategies.
- Conduct market analyses to identify trends and growth opportunities.
- Develop and align quarterly and annual trade marketing plans for optimal execution.
- Track budgets and activity performance to maximize efficiency and impact.
- Collaborate with the wider marketing team to align trade marketing with overall marketing strategies.
- Support emerging market expansion by integrating trade marketing into go-to-market plans.
- Organize and support local sales teams on executing B2B trade shows and retailer events.
What We're Looking For
- 3–5 years in International Trade Marketing, ideally in FMCG, retail, or consumer goods.
- First-hand experience in international trade marketing is a must, preferably in the UK or the Netherlands.
- Strong ability to develop and execute tactical plans in international retail environments.
- Excellent interpersonal skills to work effectively across teams and functions.
- A hands-on mindset with a 'can-do' attitude, thriving in fast-paced settings.
- Ability to develop innovative ideas and inspire stakeholders.
- Fluency in English is essential.
- Strong analytical and conceptual thinking with a strategic approach.
Nice to Have
- Experience in Spain or Italy is a plus.
- Dutch, Spanish, or French language skills are a plus.
Team & Environment
You will report into the international headquarters team in Munich, while closely collaborating with local country teams. This role is based at the Amsterdam office.
Benefits & Compensation
- 30 days of paid vacation per year.
- Hybrid work model with opportunity to work from other EU countries (Workation).
- Health management workshops and campaigns (e.g., step challenge).
- 30€ contribution to public transportation ticket.
- Opportunity to lease a bicycle at a reduced price via JobRad.
- Free yfood products in all offices and for remote workers.
- Fruit basket, free coffee, and water.
- No dress code.
Work Mode
This is a hybrid position based in Amsterdam, Netherlands.
yfood is committed to ensuring equal opportunities for everyone. We value and celebrate diversity and are dedicated to fostering an inclusive work environment for all employees. We welcome individuals from all backgrounds, regardless of age, skin color, origin, ethnicity, religion, gender, sexual orientation, gender identity and/or expression, marital status, or any other characteristic protected by law. We explicitly encourage applications from individuals with severe disabilities.