Skylight is looking for an Influencer Marketing Coordinator to support our growing partnerships marketing efforts. You will drive brand awareness and conversion by scaling impactful influencer campaigns across platforms like Instagram, TikTok, and YouTube.
What You'll Do
- Source and evaluate creators across Meta, TikTok, and emerging platforms with a strong instinct for what will convert.
- Manage end-to-end allowlisting execution: outreach, negotiation, contracting, ad permissions, and launch.
- Build and maintain a tight creator pipeline, moving quickly from 'idea' to 'live ad.'
- Partner with Paid Media to track performance (CPA, CTR, hook rate) and double down on winners.
- Apply performance insights to improve future creator sourcing and briefs.
- Surface high-potential organic content for paid usage in collaboration with the Influencer team.
- Support booking and execution of performance-oriented growth influencer partnerships beyond paid usage as needed.
- Build strong, professional relationships with creators while operating thoughtfully in a bootstrapped, high-ROI environment.
What We're Looking For
- 2–3+ years of influencer marketing experience.
- At least 1+ year focused on UGC and/or allowlisted performance content.
- Experience managing creator negotiations and budgets at scale.
- Strong grasp of performance metrics (CPA, ROAS, CTR, creative hooks).
- Highly organized; comfortable managing large pipelines in Google Sheets.
- Experience developing performance-oriented influencer briefs.
- Familiarity with Meta Ads Manager and TikTok Spark Ads.
- Comfortable operating in fast-paced, high-autonomy environments.
Technical Stack
- Google Sheets
- Meta Ads Manager
- TikTok Spark Ads
Team & Environment
You will support the Partnerships Marketing Manager and report directly to them. You will be part of a bootstrapped, high-ROI team committed to moving quickly and delivering results.
Benefits & Compensation
- Compensation: $70-75K for Colorado-based candidates, $70-75K for California-based candidates + an Equity Package.
- Competitive Salary + Equity Package
- 401K matching
- Wellness, learning, and home-office budgets
- Health, Dental & Vision Medical Plans
- Tremendous autonomy to set the direction of your work
- Unlimited PTO
- Company holidays on the first Friday of every month (Except November & December)
Skylight is committed to building a diverse and inclusive team. All qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, protected veteran status, or any other factor protected by applicable federal, state, or local laws.
