We are seeking an Influencer Marketing Coordinator (m/w/d) to build and scale a key growth channel for our direct-to-consumer dog food brand at ANGEHEUERT GmbH. You will develop data-driven strategies, manage creator partnerships, and optimize campaigns to drive measurable results and growth.
What You'll Do
- Develop data-based strategies for expanding the influencer channel, focusing on growth, conversion, and measurable results.
- Identify, negotiate, and develop creator partnerships with a performance focus and long-term potential.
- Manage cooperations along the funnel: from seeding to performance deals to targeted retargeting.
- Analyze creator performance with tools like Storyclash, develop A/B tests, and optimize campaigns.
- Manage KPIs like CAC, ROAS, and CTR.
- Develop your own hypotheses, recognize patterns, and aim to build your own team in perspective.
- Work closely with colleagues from brand, performance, and operations.
What We're Looking For
- 1–3 years of professional experience in influencer marketing, especially with a focus on data-based control.
- Experience in a scaling D2C brand or a performance-oriented influencer environment.
- Knowledge of KPIs: ROAS, CPM, CAC, and CTR.
- Strong communication and negotiation skills, with empathy for maintaining creator partnerships.
- Strategic thinking, pattern recognition, and enjoyment of operational implementation.
Nice to Have
- Experience with additional channels like YouTube, TikTok, or Podcasts.
Technical Stack
- Storyclash
Team & Environment
You will join a dynamic, currently 15-person team growing to over 35 by end of 2026. You will work closely with colleagues from Brand, Performance, and Operations, aligning data- and human-driven perspectives.
Benefits & Compensation
- Much responsibility and creative freedom.
- Rapid development possible.
- Open and honest communication.
- Flexibility that suits you: office in Frankfurt am Main, hybrid or fully remote in Germany.
- Individual training budget.
- Access to Corporate Benefits and Wellpass.
- Free HEY HOLY dog food.
Work Mode
This is a hybrid role. Our office is in Frankfurt am Main, Germany. We offer flexibility for hybrid or fully remote work within Germany.
We believe in the power of different perspectives and seek team members regardless of how they look, where they come from, whom they love, or what they believe in.
