Life360 is looking for a HubSpot Administrator to optimize and scale our lead generation, nurturing, and analytics efforts. In this contract role, you will be responsible for setting up marketing automation, lead management systems, and data integrations to drive scalable growth and campaign performance.
What You'll Do
- Design, build, and maintain scalable HubSpot workflows for lead nurturing, scoring, and lifecycle stage transitions.
- Configure custom objects, properties, and pipelines to reflect business requirements.
- Leverage HubSpot’s CRM and Marketing Hub tools to improve data structure, segmentation, and marketing operations efficiency.
- Create custom forms, landing pages, and email journeys to support awareness, upsell, and re-engagement campaigns.
- Integrate HubSpot with external tools like Salesforce Marketing Cloud, LoanPro, Zapier, and third-party APIs.
- Ensure seamless data syncing, troubleshoot integration issues, and build custom API solutions as needed.
- Support technical setup including DNS/domain configuration, email login and verification, opt-outs, and authentication flows.
- Launch marketing campaigns through HubSpot Marketing Hub: create landing pages, forms, email sequences, and SMS journeys.
- Connect and manage paid ads, social media, and conversion tracking tools.
- Build and maintain custom reports and dashboards in HubSpot to monitor campaign performance and funnel KPIs.
- Analyze performance using Google Analytics, Looker Studio, Tableau, and other tools to drive strategic decisions.
- Translate analytics into actionable insights to improve lead quality, engagement, and conversion.
What We're Looking For
- 3+ years of experience in HubSpot marketing automation and CRM administration
- Proven experience managing complex workflow automations and lead nurturing journeys
- Hands-on experience with data integration tools and API-based platforms
- Strong foundation in digital marketing across email, paid, SMS, and social
- Proficiency in marketing analytics and campaign performance measurement
- Excellent project management and cross-functional communication skills
Nice to Have
- Experience with financial services, FinTech
- Exposure to Salesforce Marketing Cloud or similar platforms
- SQL or scripting experience for API/data work
Technical Stack
- HubSpot, Salesforce Marketing Cloud, LoanPro, Zapier
- Google Analytics, Looker Studio, Tableau
Benefits & Compensation
- Compensation: $75 - $80/hour
- Potential to convert to a full-time, salaried employee status with full benefits based on performance and business needs
Work Mode
This role is open to candidates within the USA on a local-country basis.
Life360 is an equal opportunity employer.
