Socure is seeking a Head of Vertical & Partner Product Marketing to lead the strategy and execution for how we show up across priority industries and with strategic partners. You will own vertical positioning, solution packaging, and partner go-to-market strategy to drive pipeline, revenue growth, and competitive differentiation. This is a senior leadership role operating at both strategic and hands-on levels.

What You'll Do

Define and lead vertical marketing strategy across key industries such as Tier 1 Banks, Fintech, Payments, Marketplace & Gig, Gaming, Workforce, and Public Sector.
Develop clear ideal customer profiles, value propositions, use cases, and competitive positioning aligned to each go-to-market pod.
Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives.
Deliver field-ready enablement materials like decks, playbooks, battlecards, ROI tools, and customer stories to improve win rates and accelerate deal velocity.
Partner closely with go-to-market leaders to build and execute campaigns focused on creating qualified pipeline from target accounts.
Drive increased awareness within target verticals to establish Socure as the standard identity and fraud infrastructure.
Coordinate a holistic campaign strategy across all touchpoints including email, webinars, paid and organic online, SDR outreach, in-person experiences, and guerilla marketing.
Partner with Revenue Operations to report on campaign success metrics, driving replication of what worked and learning from what didn't.
Build and scale partner marketing across networks, processors, platforms, and strategic consulting partners.
Develop joint value propositions and co-marketing initiatives that drive sourced and influenced pipeline.
Align closely with Channel and Direct Sales to support co-sell motions and revenue growth.
Recruit, develop, and lead a high-performing team of vertical and partner marketers.
Establish clear goals and KPIs tied to pipeline, revenue, win rates, and strategic account growth.
Serve as the executive voice for vertical and partner marketing in planning cycles, quarterly business reviews, and leadership forums.
Drive cross-functional alignment across Product, Sales, Data Science, and Marketing to ensure strong commercialization of new capabilities.

What We're Looking For

12+ years of B2B marketing experience.
Significant product marketing, vertical or industry marketing, and partner or channel marketing experience in high-growth SaaS, fintech, identity, fraud, or risk environments.
7+ years leading senior marketers and building scalable teams.
Demonstrated success building vertical and/or partner marketing functions that drive measurable pipeline and revenue impact.
Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives.
Executive presence and the ability to influence senior cross-functional stakeholders.
Analytical rigor and experience tying marketing programs to business outcomes.

Team & Environment

You will lead a high-performing team of vertical and partner marketers. We hire people who move fast, think critically, act like owners, and care deeply about solving customer problems with precision. The team holds a high bar for itself and values ownership, measurable impact, and collaboration.

Socure is an equal opportunity employer that values diversity in all its forms within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.