Responsibilities
- Lead the creation and implementation of industry-specific marketing strategies across major sectors such as banking, fintech, payments, gig economy platforms, gaming, workforce, and public sector.
- Define ideal customer profiles, articulate compelling value propositions, develop use cases, and establish competitive differentiation aligned with go-to-market teams.
- Collaborate with product, data science, and revenue marketing teams to integrate unique data insights into vertical-specific messaging and narratives.
- Produce sales enablement materials including presentation decks, playbooks, battlecards, ROI calculators, and customer success stories to improve conversion rates and shorten sales cycles.
- Work closely with go-to-market leadership to design and execute targeted campaigns that generate qualified pipeline from strategic accounts.
- Increase market visibility within key industries to position the company as the leading identity and fraud prevention platform.
- Orchestrate integrated campaign plans across multiple channels such as email, webinars, paid digital, organic content, SDR outreach, in-person events, and unconventional marketing tactics.
- Partner with revenue operations to track and analyze campaign performance, identifying successful tactics for replication and learning from underperforming initiatives.
- Build and expand co-marketing programs with network providers, payment processors, technology platforms, and consulting partners.
- Create joint value propositions and collaborative marketing efforts that generate sourced and influenced pipeline.
- Align with channel and direct sales teams to enable co-selling motions and accelerate revenue growth.
- Hire, mentor, and manage a team of marketers focused on vertical and partner marketing.
- Set measurable objectives tied to pipeline generation, revenue contribution, win rates, and expansion within strategic accounts.
- Represent vertical and partner marketing at executive planning sessions, quarterly business reviews, and leadership meetings.
- Foster alignment across product, sales, data science, and marketing functions to ensure effective launch and adoption of new capabilities.
