Sardine is hiring a Head of Product Marketing to develop and execute marketing strategies that promote our fraud prevention platform and drive customer acquisition and retention. You will position products effectively in the market by working closely with product, sales, and design teams.
What You'll Do
- Develop product positioning, messaging, and go-to-market strategies to drive adoption and usage of the platform.
- Conduct market research to understand customer needs, competitive landscape, and industry trends.
- Work with the product team to extract key features and benefits and how the platform solves customer problems.
- Collaborate with the content team to develop compelling marketing materials, including sales collateral, whitepapers, and webinars.
- Work with the sales team to develop product demos, case studies, and customer success stories.
- Support partner marketing initiatives by collaborating on joint marketing materials and campaigns.
- Continuously analyze and optimize marketing programs to improve conversion rates and increase customer lifetime value.
- Track and report on key marketing metrics to the executive team.
What We're Looking For
- 7+ years of experience in product marketing for B2B SaaS or enterprise software.
- Experience specifically in the fraud prevention or compliance space.
- Demonstrated success in developing and executing product positioning, messaging, and go-to-market strategies.
- Strong analytical skills and experience using data to inform marketing decisions.
- Excellent communication and presentation skills, with the ability to distill complex concepts into simple, compelling messaging.
- Proven ability to work cross-functionally with product, sales, and customer success teams to deliver results.
- Experience collaborating with partners on joint marketing initiatives.
- Comfortable in a fast-paced startup environment with a 'roll-up-your-sleeves' attitude.
Nice to Have
- Familiarity with the financial services or eCommerce industry.
Team & Environment
You will work closely with product, sales, design, and content teams.
Benefits & Compensation
- Generous compensation in cash and equity: Base pay range of $175-200K USD + equity: Series C equity with tremendous upside potential.
- Early exercise for all options, including pre-vested.
- Work from anywhere: Remote-first Culture.
- Flexible paid time off, Year-end break, Self care days off.
- Health insurance, dental, and vision coverage for employees and dependents - US and Canada specific.
- 4% matching in 401k / RRSP - US and Canada specific.
- MacBook Pro delivered to your door.
- One-time stipend to set up a home office — desk, chair, screen, etc.
- Monthly meal stipend.
- Monthly social meet-up stipend.
- Annual health and wellness stipend.
- Annual Learning stipend.
- Unlimited access to an expert financial advisory.
Work Mode
This is a remote-first position open to candidates in the US and Canada. We hire talented, self-motivated individuals with extreme ownership and high growth orientation, valuing performance and not hours worked.
Sardine is an equal opportunity employer.
