Lead the evolution of paid media in a company where performance strategy and creative innovation intersect. As Head of Paid Media (Performance + Innovation), you’ll own the full lifecycle of media planning and execution, turning high-impact content into scalable customer acquisition and revenue growth. This role is built for a strategic builder who thrives on data, moves quickly with purpose, and actively shapes the future of digital advertising.
What You’ll Own
- End-to-end management of paid media channels, including Meta, YouTube, Reddit, and emerging AI-native platforms
- Translate performance data into actionable insights that inform creative development and campaign direction
- Design and run experiments that accelerate learning and revenue outcomes
- Collaborate closely with internal teams to align media strategy with broader growth goals
- Stay ahead of platform shifts, identifying new opportunities before they become mainstream
- Use AI tools like ChatGPT and Claude to streamline workflows and enhance decision-making
- Operate with full accountability in a regulated environment where precision and compliance are critical
What We’re Looking For
- A mindset that treats paid media as a core growth driver, not just a tactical channel
- Proven ability to optimize campaigns across platforms while thinking beyond CTR to CAC, LTV, and revenue impact
- Deep comfort with data and a relentless focus on iteration—test, learn, refine, repeat
- Initiative to lead with ideas, not just execution
- Experience integrating HubSpot into media operations is a plus
- Willingness to collaborate across functions and contribute to strategic direction
- Residence in or openness to relocating to Austin, Texas
Environment & Benefits
The role is onsite in a vibrant downtown Austin office designed for creativity and connection. Enjoy a flexible, collaborative culture with daily ping pong, team lunches, and happy hours. The workspace is pet-friendly and fully stocked with snacks, coffee, and sparkling water. Free parking is provided, and benefits include competitive medical, dental, vision, and 401k options. This is a culture energized by building something better—every day.
