Sigma Marketing LLC is hiring a Head of Marketing (iGaming, US Market) to lead our marketing initiatives across the iGaming, SaaS, and US sweepstakes casino verticals. You will develop and execute comprehensive strategies to drive user acquisition, engagement, and retention across multiple regions.
What You'll Do
- Develop and implement a holistic marketing strategy aligned with business objectives, covering digital marketing, branding, and communications.
- Lead, mentor, and grow a high-performing marketing team.
- Oversee and optimize SEO strategies, including keyword research, content optimization, and technical SEO.
- Manage and allocate marketing budgets effectively to maximize ROI and achieve KPIs.
- Conduct market research and competitor analysis to identify new opportunities and trends.
- Collaborate with product, sales, and technology teams for seamless campaign execution and brand consistency.
- Analyze marketing campaign performance and provide regular reports and insights to senior management.
- Identify and implement new marketing technologies and platforms.
- Ensure all marketing activities comply with relevant regulations and industry best practices.
What We're Looking For
- 10+ years of proven experience in a senior marketing leadership role.
- A minimum of 4 years of direct, hands-on experience in the US Sweepstakes Casino segment and/or Social Casino segment.
- Demonstrated experience in marketing SaaS products.
- Strong track record of developing and executing successful marketing strategies across iGaming, SaaS, and sweepstakes/social casino.
- Experience in marketing for sweepstakes models, specifically with platforms like Stake.us, McLuck, or Crown Casino.
- Deep expertise in digital marketing channels: SEO, SEM, social media, content marketing, email marketing, and affiliate marketing.
- Demonstrable experience leading and managing marketing teams.
- Excellent analytical skills with ability to interpret data and make data-driven decisions.
- Strong understanding of iGaming, sweepstakes, social casino, and SaaS trends, player behavior, and regulatory landscapes, particularly in the US.
- Exceptional communication, interpersonal, and presentation skills.
- Advanced English proficiency.
- Self-motivated, proactive, and capable of working independently in a remote setting.
- Bachelor's degree in Marketing, Business, or a related field.
Nice to Have
- Experience navigating and optimizing marketing strategies for unregulated sweepstakes platforms, such as BitBetWin.
- Master's degree in Marketing, Business, or a related field.
Benefits & Compensation
- Competitive monthly salary paid monthly.
- Performance-based monthly bonuses.
- Fully remote position offering flexibility and work-life balance.
- Opportunity to work on high-growth iGaming, SaaS, and sweepstakes projects across multiple regions.
- Freedom to implement SEO strategies with full support and resources from management.
- Performance-based, entrepreneurial culture where skills and ideas matter.
- PTO & STO.
Work Mode
This is a fully remote position open to candidates based in Europe, Eastern Europe, the Caucasus Region & surrounding countries.
Sigma Marketing LLC fosters a performance-based, entrepreneurial culture where your skills and ideas truly matter and make a significant impact.
