Alt Legal is hiring a Head of Marketing to report directly to the CEO and take full ownership of our growth strategy. This is a player-coach role where you will develop and execute marketing plans to support new customer acquisition and drive revenue growth across multiple channels.
What You'll Do
- Develop and execute demand generation and growth marketing strategy across multiple channels, including digital ads, SEM, email campaigns, and partnerships.
- Create a full-funnel, demand- and lead-generation engine using account-based marketing and other data-driven techniques.
- Collaborate with internal teams on current strategies and future plans, including new product launches.
- Partner with Customer Success, Sales, and Operations teams to support pipeline goals.
- Continuously measure, analyze, and report on campaign effectiveness, using data to optimize.
- Work closely with content specialist to ensure content reinforces SEO strategies.
- Strengthen Alt Legal’s brand identity as the industry standard in trademark management.
- Implement organic social media and PR strategy to position executives as thought leaders.
- Define, track, and communicate key marketing KPIs on a weekly and monthly basis.
- Develop and maintain a deep-rooted understanding of the industry, product, and community.
What We're Looking For
- 5+ years of experience in B2B SaaS marketing, with a focus on product marketing, growth marketing, or demand generation.
- Proven track record of delivering measurable marketing success.
- Team leadership and project management experience, including working with both internal staff and contractors.
- Data-savvy and experienced in leveraging analytics to drive strategy.
- Keen attention to detail.
- Strong written and verbal communication skills.
- Ability to manage multiple and sometimes conflicting priorities.
- Commitment to team cooperation and culture.
- Willingness to dig in and complete tasks.
- Ability to reflect on and learn from mistakes.
- Willingness to recognize and correct deficiencies in skills and knowledge.
- Good sense of humor.
Nice to Have
- Experience in legal tech, law firm marketing, or marketing to regulated professional audiences (e.g., financial or medical fields).
- Startup and growth-stage experience.
- Familiarity with Hubspot, Salesforce, Wordpress, and other marketing tools.
Technical Stack
- Hubspot
- Salesforce
- Wordpress
Team & Environment
This role reports directly to the CEO and is a player-coach role within a small marketing team. You will collaborate closely with the Sales Team, Head of Community, Content Specialist, Support Team, Customer Success, and external contractors.
Work Mode
This role is based in the United States.
Alt Legal is a customer-obsessed, forward-thinking company that believes great technology should simplify and empower. We are a collaborative, kind, and diverse team that thrives in open, inclusive, and positive environments. We value innovation, simplicity, and support. Alt Legal is LGBTQ+ friendly and encourages individuals of all backgrounds to apply.
