About the Role
Lead the development and execution of international marketing strategies to strengthen brand visibility and drive customer acquisition across key overseas markets. Coordinate cross-functional teams to align campaigns with regional needs and business objectives.
Responsibilities
- Develop comprehensive marketing plans tailored to international regions
- Identify market opportunities and adapt strategies to local consumer behavior
- Lead cross-border promotional campaigns to increase brand awareness
- Collaborate with regional teams to ensure messaging consistency
- Monitor global marketing trends and competitive landscape
- Manage budgets for international initiatives and assess ROI
- Oversee translation and localization of marketing materials
- Build relationships with external partners and agencies abroad
- Drive digital marketing efforts across multiple geographies
- Analyze performance metrics to refine international strategies
- Ensure compliance with local advertising regulations
- Represent marketing in global leadership discussions
- Launch new products with region-specific go-to-market plans
- Optimize content for cultural relevance and market fit
- Coordinate timing of campaigns across time zones
- Support sales teams with market-specific collateral
- Gather customer insights through international research
- Align global branding with local market expectations
- Manage timelines for multi-market rollouts
- Train regional staff on global marketing initiatives
- Use data analytics to guide international decisions
- Maintain brand integrity across diverse markets
- Evaluate partner performance in different regions
- Integrate feedback from international stakeholders
- Ensure scalability of marketing strategies across regions
Nice to Have
- Master’s degree in business or international marketing
- 15+ years of progressive marketing experience
- Leadership role in multinational organizations
- Direct experience in emerging markets
- Certification in digital marketing or global strategy
- Track record launching brands in new regions
- Familiarity with ESN product category
- Established network in international marketing circles
- Experience managing crisis communications abroad
- Knowledge of trade show participation in global markets
Compensation
Competitive salary and performance-based incentives
Work Arrangement
Hybrid work model with flexible scheduling
Team
Collaborative environment within a global marketing division focused on innovation and market expansion
About the ESN Division
ESN focuses on innovative consumer solutions designed for global audiences. The division prioritizes scalable marketing strategies that respect regional differences while advancing unified brand goals.
Growth Vision
The company aims to double international market share within five years. This role is central to executing that vision through data-driven, culturally aware marketing leadership.
Available for qualified candidates
