Roadpass is hiring a Head of Growth Marketing to lead the charge in scaling our growth strategies and initiatives. In this role, you will create and execute innovative marketing campaigns that maximize our reach and conversion, aiming to drive brand awareness and accelerate our membership growth.

What You'll Do

Develop and execute a comprehensive growth marketing strategy to drive member acquisition, engagement, and retention for all Roadpass Digital products.
Lead cross-functional teams to implement innovative marketing campaigns across various platforms, optimizing for performance and ROI.
Analyze campaign performance metrics and user data to derive actionable insights that inform ongoing strategy and improve customer journeys.
Oversee budgeting and forecasting for growth initiatives, ensuring efficient utilization of resources.
Stay up to date with industry trends and competitor actions; adjust strategies to leverage new opportunities.
Manage and mentor a team of marketing professionals, fostering a culture of collaboration and continuous improvement.
Engage with the product development team to align marketing initiatives with product launches and features.
Work in collaboration with analytics and data science teams to ensure marketing strategies are backed by data-driven insights.
Build relationships and collaborate with external partners and agencies to enhance growth efforts.
Grow ad sales channel and embed large-scale partnerships that put our product into other larger customer benefit ecosystems.

What We're Looking For

8+ years of experience in growth marketing or performance marketing, with a proven track record of driving customer acquisition and revenue growth.
Experience managing a marketing team, with strong leadership skills and a focus on team development.
Expertise in digital marketing channels, including SEM, SEO, social media, and email marketing, and familiarity with best practices and tools.
Strong analytical skills with the ability to interpret complex data sets.
Exceptional communication and interpersonal skills, capable of presenting insights and strategies effectively to executive leadership and stakeholders.
Proven ability to prioritize and manage multiple projects simultaneously in a fast-paced, dynamic environment.
Strong business acumen with an understanding of market dynamics, customer behavior, and emerging industry trends.
A Bachelor’s degree in marketing, business, or a related field.

Nice to Have

Experience using analytics platforms (e.g., Google Analytics, Looker).
An MBA is preferred.

Benefits & Compensation

Flexible Time Off & 16 Company Paid Holidays.
Collaborative & Inclusive Culture.
Growth Opportunity through hands-on learning and development.
Focus on Well-Being: medical (PPO & HDHP-HSA), dental, vision, flexible spending account, commuter benefit, discount programs, life & disability insurance, and accident insurance.
401k program with company match.
Paid parental leave.
Live your Passion: lifetime subscription to our products and Work-Detoured benefit which encourages and reimburses our team to live our brand by enjoying the outdoors.

Work Mode

This role is open to candidates located within the United States.

Roadpass Digital is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and high-performing workplace culture.