About the Role
Own the end-to-end content strategy, from ideation to performance analysis, aligning with product and marketing goals to build a trusted, recognizable brand voice across all channels.
Responsibilities
- Define and manage a comprehensive content strategy that supports product adoption and customer retention
- Create compelling narratives that simplify complex product features for diverse audiences
- Lead content planning, production, and distribution across blog, social, email, and video platforms
- Collaborate with product teams to translate roadmap developments into engaging content campaigns
- Develop editorial standards and content calendars to ensure consistent publishing rhythm
- Use analytics to measure content effectiveness and optimize for engagement and conversion
- Identify content gaps and opportunities across the user journey
- Manage external contributors and freelancers to scale content output
- Maintain brand voice and messaging alignment across all content formats
- Guide SEO strategy to increase organic reach and visibility
- Produce high-performing thought leadership pieces and long-form content
- Oversee localization of content for non-English speaking markets
- Train team members on content best practices and messaging frameworks
- Evaluate content tools and platforms to improve workflow efficiency
- Stay current with industry trends and adapt strategy accordingly
Nice to Have
- Background in language learning or education technology
- Experience working with remote teams
- Knowledge of Japanese or Asian markets
- Hands-on experience with content management systems and SEO tools
Compensation
Competitive salary with performance incentives
Work Arrangement
Remote
Team
Small, agile team focused on product-led growth
Why This Role Matters
Content is central to how users discover and understand the product. This role shapes how thousands learn about the platform and drives long-term user engagement through valuable, accessible information.
Growth Opportunities
As the first dedicated content leader, you will define the function's direction, build processes from the ground up, and grow a team as the company scales.
Not offered
