Paired is seeking a strategic Head of Brand to define, refine, and elevate our U.S.-based haircare and beauty e-commerce brand. Your core mission is to build cultural relevance and ensure all external storytelling aligns with our long-term business objectives.
What You'll Do
- Define and sharpen brand positioning and competitive narrative.
- Clarify where the brand sits culturally and competitively.
- Ensure consistency across packaging, website, paid media, retail, and partnerships.
- Continuously evolve messaging to strengthen authority and differentiation.
- Analyze reviews, surveys, social sentiment, retention data, and support feedback.
- Identify perception gaps, skepticism, or trust friction.
- Lead initiatives to rebuild credibility and strengthen consumer trust.
- Protect long-term brand equity over short-term growth tactics.
- Oversee influencer strategy and creator partnerships.
- Manage affiliate positioning and brand alignment.
- Lead PR narrative development and media relationships.
- Ensure external voices reinforce core brand positioning.
- Lead brand direction for major launches and integrated campaigns.
- Ensure large marketing pushes strengthen long-term equity.
- Align partnerships and collaborations with brand standards.
- Partner with Growth and Ecommerce teams to ensure brand enhances performance.
- Work closely with Creative to maintain visual and messaging integrity.
- Collaborate with Product to align innovation with brand narrative.
What We're Looking For
- 8+ years of brand leadership within the CPG industry.
- Experience operating inside growth-stage or scaled consumer brands.
- Proven history of strengthening or repairing brand reputation.
- Strong strategic thinking combined with execution depth.
- Experience managing influencer, affiliate, and PR functions.
- Comfortable working cross-functionally with performance teams.
Work Mode
This role operates in a local-country work mode within the United States.
Paired's mission is to provide great jobs to gifted people, regardless of location.
