Hybrid Full-time

Assort Health is hiring a Head of Brand and Content

About the Role

Assort Health is looking for a Head of Brand and Content to lead the strategic vision and execution of how we show up in the market. This role will craft a compelling story across every buyer interaction, ensuring we are differentiated, credible, and memorable to healthcare executives, operators, and clinical leaders.

What You'll Do

  • Own Assort’s brand strategy and narrative, defining and translating brand positioning, voice, and storytelling framework across all channels and audiences.
  • Ensure consistency and differentiation across website, campaigns, content, events, PR, and executive communications.
  • Build and scale a high-impact content engine, owning end-to-end content strategy across the buyer journey.
  • Create content that directly supports demand generation, sales enablement, events, and product launches—balancing brand-building with pipeline impact.
  • Establish a repeatable, scalable content production process with clear prioritization and ROI.
  • Develop a thought leadership and POV strategy that elevates Assort’s executives and differentiates us in healthcare, health IT, and AI conversations.
  • Partner with Events & Field Marketing to bring brand and content to life through conferences, executive forums, and Assort-hosted experiences.
  • Partner with Demand Generation to create content that drives engagement, conversion, and pipeline across paid, organic, and ABM programs.
  • Partner with Product Marketing to support launches, customer proof, and sales narratives with strong storytelling and creative assets.
  • Define and track success metrics for brand and content, including engagement, influence on pipeline, and sales adoption.
  • Hire, manage, and develop a high-performing team of content and brand marketers over time.

What We're Looking For

  • 7–10+ years of experience in brand marketing, content marketing, or editorial leadership at a high-growth B2B SaaS company.
  • Proven experience building a brand and content function from the ground up (0 → 1) and scaling it over time.
  • Exceptional storytelling skills with the ability to translate complex products and ideas into clear, compelling narratives.
  • Strong strategic instincts paired with hands-on execution—you can set the vision and ship high-quality work.
  • Experience partnering closely with Demand Gen, Product Marketing, Sales, and executive stakeholders.
  • Strong editorial judgment and a high bar for quality across written, visual, and experiential content.
  • Comfort operating in ambiguity with a builder mentality and high ownership.

Team & Environment

This is a highly cross-functional role, partnering closely with Product Marketing, Demand Generation, Events & Field Marketing, Sales, and the Executive Team. You will report to the VP of Marketing.

Benefits & Compensation

  • Competitive Compensation – Including salary and employee stock options.
  • Lifelong Learning – Annual budget for professional development, plus training opportunities.
  • Office Setup Stipend.
  • Top-Tier Health Coverage – Medical, dental, and vision insurance.
  • Unlimited PTO.
  • Meals & Snacks – Lunch, dinner, and snack breaks.
  • Fitness Stipend – Monthly membership cost reimbursement.
  • Commuter Benefits – Coverage of eligible transportation costs.
  • 401(k).

Work Mode

This is a hybrid position based in San Francisco.

Assort Health is an equal opportunity employer.

Required Skills
brand marketingcontent marketingeditorial leadershipstorytellingstrategic planningB2B SaaSdemand generationproduct marketingstakeholder managementteam scaling
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About company
Assort Health

Assort Health builds a comprehensive patient experience platform powered by specialty-specific agentic AI. The omnichannel AI agents integrate with EHR/PMS and provider preferences to reduce hold times and inefficiencies, managing over 110M+ patient interactions.

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Job Details
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Posted 15 days ago