Assort Health is looking for a Head of Brand and Content to lead the strategic vision and execution of how we show up in the market. This role will craft a compelling story across every buyer interaction, ensuring we are differentiated, credible, and memorable to healthcare executives, operators, and clinical leaders.
What You'll Do
- Own Assort’s brand strategy and narrative, defining and translating brand positioning, voice, and storytelling framework across all channels and audiences.
- Ensure consistency and differentiation across website, campaigns, content, events, PR, and executive communications.
- Build and scale a high-impact content engine, owning end-to-end content strategy across the buyer journey.
- Create content that directly supports demand generation, sales enablement, events, and product launches—balancing brand-building with pipeline impact.
- Establish a repeatable, scalable content production process with clear prioritization and ROI.
- Develop a thought leadership and POV strategy that elevates Assort’s executives and differentiates us in healthcare, health IT, and AI conversations.
- Partner with Events & Field Marketing to bring brand and content to life through conferences, executive forums, and Assort-hosted experiences.
- Partner with Demand Generation to create content that drives engagement, conversion, and pipeline across paid, organic, and ABM programs.
- Partner with Product Marketing to support launches, customer proof, and sales narratives with strong storytelling and creative assets.
- Define and track success metrics for brand and content, including engagement, influence on pipeline, and sales adoption.
- Hire, manage, and develop a high-performing team of content and brand marketers over time.
What We're Looking For
- 7–10+ years of experience in brand marketing, content marketing, or editorial leadership at a high-growth B2B SaaS company.
- Proven experience building a brand and content function from the ground up (0 → 1) and scaling it over time.
- Exceptional storytelling skills with the ability to translate complex products and ideas into clear, compelling narratives.
- Strong strategic instincts paired with hands-on execution—you can set the vision and ship high-quality work.
- Experience partnering closely with Demand Gen, Product Marketing, Sales, and executive stakeholders.
- Strong editorial judgment and a high bar for quality across written, visual, and experiential content.
- Comfort operating in ambiguity with a builder mentality and high ownership.
Team & Environment
This is a highly cross-functional role, partnering closely with Product Marketing, Demand Generation, Events & Field Marketing, Sales, and the Executive Team. You will report to the VP of Marketing.
Benefits & Compensation
- Competitive Compensation – Including salary and employee stock options.
- Lifelong Learning – Annual budget for professional development, plus training opportunities.
- Office Setup Stipend.
- Top-Tier Health Coverage – Medical, dental, and vision insurance.
- Unlimited PTO.
- Meals & Snacks – Lunch, dinner, and snack breaks.
- Fitness Stipend – Monthly membership cost reimbursement.
- Commuter Benefits – Coverage of eligible transportation costs.
- 401(k).
Work Mode
This is a hybrid position based in San Francisco.
Assort Health is an equal opportunity employer.




