Wrapbook is hiring a GTM Systems Engineer

Wrapbook is hiring a GTM Systems Engineer to join our Revenue Operations team. In this role, you will design, build, and maintain the systems that power our go-to-market motion across pre- and post-sale. Your work will be technically deep and hands-on, involving Salesforce development, automation, and integration with a growing stack of tools.

What You'll Do

• Design, build, and maintain Salesforce automations including Flows, Apex triggers, batch jobs, and Lightning Web Components.
• Develop scalable data models and object architectures across pre-sale and post-sale GTM workflows.
• Build and integrate APIs connecting Salesforce to tools across our stack (e.g., marketing automation, CS platforms, telephony, data enrichment).
• Implement AI-assisted workflows with appropriate guardrails, human-in-the-loop controls, and auditability.
• Build modular, reusable components that can flex as business processes evolve.
• Translate business requirements into technical specifications.
• Design and execute structured UAT processes—writing test cases, coordinating stakeholder testing, and resolving issues before deployment.
• Manage your own backlog: prioritize work, communicate status proactively, and flag blockers.
• Document what you build so the team can maintain it.
• Instrument SLAs, funnel metrics, and operational KPIs directly in Salesforce.
• Identify and fix data quality issues that erode reporting reliability.
• Build and maintain dashboards and reports for business reviews.
• Proactively identify where process breaks down in the data and bring solutions to the table.
• Partner cross-functionally, ensuring clear specs and pushing back on scope creep proactively.

What We're Looking For

• 5+ years of hands-on Salesforce development experience, including Apex, SOQL, and declarative tools.
• Deep proficiency in Salesforce Flows for complex automation across objects and entry points.
• Minimum two Salesforce certifications required (e.g., Platform Developer I + II, or Platform Developer I + Administrator).
• Experience with data modeling, complex object relationships, and managing schema changes in production orgs.
• Familiarity with Salesforce Service Cloud, Sales Cloud, and Experience Cloud.
• Default to building modular, reusable systems—not one-off solutions.
• Write clean, maintainable code and documentation without being asked.
• Understand the difference between a quick fix and a durable solution.
• Experience designing integrations with third-party platforms via REST APIs.
• Skilled at extracting clear requirements from vague requests and messy conversations.
• Proactively push back on scope creep before it happens—in writing, on the record—and do so diplomatically.
• Experience running UAT processes: writing test scripts, coordinating business testers, logging, and triaging defects.
• Manage work in a structured way (Linear, Jira, or similar) and communicate status proactively.
• Understand the end-to-end B2B GTM funnel: how leads become opportunities, how opportunities become customers, and how customers renew.
• Familiarity with the core workflows that drive revenue: lead routing, lifecycle stage management, opportunity management, and CS handoffs.
• Experience with GTM tools like HubSpot, Outreach, ZoomInfo, Salesloft, or similar.
• Ability to connect business metrics (pipeline, conversion rates, ARR) to the technical systems that produce them.
• Know when to build, when to buy, and when to automate.
• Apply AI where it genuinely improves decision quality or reduces manual work; apply traditional automation where it's more reliable, auditable, or maintainable.
• When you do reach for AI, design it properly — think through the data model, the edge cases, and the guardrails.

Nice to Have

• Experience in entertainment, media production, or a similarly project-based industry.
• Salesforce Platform Developer II or Salesforce Architect certification.
• Experience with LWC (Lightning Web Components) or Visualforce.
• Familiarity with Wrapbook, film/TV payroll, or production accounting workflows.
• Experience implementing or integrating telephony systems (e.g., TalkDesk, Dialpad).
• Proficiency with UI/UX wireframing tools (e.g., Figma) for communicating design intent.
• Prior experience in a startup or high-growth environment where requirements change and speed matters.

Technical Stack

• Salesforce, Apex, SOQL, Salesforce Flows
• Lightning Web Components, REST APIs
• HubSpot, Outreach, ZoomInfo, Salesloft
• TalkDesk, Dialpad, Figma

Team & Environment

You'll be part of a growing team of 250+ people across the USA and Canada. This role sits within Revenue Operations, working directly with a GTM Architect and an SFDC Admin/BSA.

Benefits & Compensation

• Unlimited Paid Time Off
• Work from anywhere in Canada and USA
• Health and Dental benefits
• Up to $1,500 USD / $2,025 CAD towards IT set up for your home
• Up to 2% matching RRSP / 401K
• Learning and Development opportunities
• Up to $50 USD / $67.50 CAD towards Internet/Cell phone service

Work Mode

This is a remote position open to candidates in the USA and Canada.

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