Responsibilities
- Responsible for developing demand gen and media strategies - understanding business objectives, identifying priority audiences and understanding media behaviour
- Leverage insights and analytics to optimise strategies and communicate channel performance effectively.
- Creation of cross-channel media strategies, or stand-alone activity, aligned to clear objectives and measurement provided by the client.
- Collaborating with our sales and client success team to ensure that campaign concepts and executions align with planned media strategy activations.
- Ensuring media strategies and plans are aligned to your clients’ business priorities.
- Presenting to senior client stakeholders on sales calls.
- Supporting the sales and client success team in maintaining a strong working relationship with our clients.
- Breaking new ground with ideas and innovations to meet our clients’ challenges and elevate INFUSE service offering.
- Work closely with various departments to shape and refine strategy, innovation, and demand planning efforts.
- Support the Head of GTM Strategy in supporting the expansion and evolution of the company's strategic initiatives and offerings.
Requirements
- B2B Experience in planning/strategy of cross-channel media campaigns
- Strong knowledge of multiple media channels e.g. display, social, demand gen, nurture.
- Strong knowledge of analytics and measurement technologies and their relative suitability for different client requirements
- Have a strong experience dissecting B2B digital briefs and customer journeys
- Excellent communication and presentation skills
- Rigorous approach to market and audience research
- Numerate, comfortable working with data to forecast performance across channels
- Experience working with sales & creative content teams
Nice to Have
- Experience working with B2B Channel / Marketing Partners
Additional Information
- We do not conduct interviews via text message, Telegram, etc.
- We never hire anyone into our organization without having met you face-to-face (or via Zoom).
- We do not make offers without giving you the opportunity to speak with us live.
- Our process may include one-way video interviews, behavioral assessments, and timed cognitive tests.
- If you are an individual with a disability or are neurodiverse and need specific accommodations—such as extra time on a test, an alternative communication format, or flexible scheduling—please feel free to let us know.
