Responsibilities
- Serve as the primary administrator of the Clay platform.
- Design, build, and maintain scalable workflows and automations within Clay.
- Configure and optimize processes for data enrichment, scoring, segmentation, and prioritization.
- Monitor workflow performance, troubleshoot issues, and enhance system reliability.
- Use Clay to aggregate and unify data from internal and external sources.
- Build processes to enrich accounts, contacts, and leads with firmographic, technographic, intent, and engagement data.
- Develop prioritization models to surface the most relevant signals and opportunities for sellers.
- Ensure sales teams receive accurate, timely, and actionable insights.
- Design and maintain integrations between Clay and Salesforce.
- Ensure data synchronization, quality, and governance across systems.
- Define and manage workflows for account, contact, and lead updates.
- Automate repetitive GTM processes to improve efficiency and scalability.
- Build workflows supporting prospecting, account prioritization, territory planning, lead qualification, and pipeline generation.
- Identify operational bottlenecks and implement automated solutions.
- Document processes and establish best practices for workflow management.
- Partner with Sales to understand seller workflows and prioritization needs.
- Work closely with Revenue Operations to align data models and CRM processes.
- Collaborate with Marketing to incorporate additional signals and data sources.
- Train stakeholders on workflow outputs and system capabilities.
