As a Growth Strategist, you will lead the strategic direction for scaling flagship direct-to-consumer health and wellness products. Your primary responsibility is to develop and refine growth strategies rooted in first-principles thinking, real-time performance data, and deep analysis of the competitive DTC landscape.
Key Responsibilities
- Design and manage high-impact Meta advertising systems, balancing disciplined testing with scalable performance
- Conduct root-cause analysis across creative, media, offer structure, funnel design, and product positioning to identify bottlenecks and unlock growth
- Reverse-engineer successful DTC campaigns across Meta, Google Search, Amazon, YouTube, and Shopify to uncover untapped opportunities
- Analyze what drives product performance—positioning, claims, pricing, bundles, and distribution—and apply those insights to expand market reach
- Run competitive audits using Meta Ad Library, Atria, Transparency Center, and other tools to detect messaging gaps and creative patterns
- Lead continuous discovery through social listening on platforms like Reddit, TikTok, Facebook Groups, and review ecosystems to surface customer language, pain points, and unmet needs
- Triangulate qualitative and quantitative insights into actionable strategies that improve core business metrics
- Architect ad account structures, naming conventions, and testing frameworks to enable fast learning and clean data capture
- Optimize bid strategies—including Cost Cap, minROAS, and Accelerated Bid Cap—based on business context and scale phase
- Develop creative testing matrices and scaling playbooks across ABO, CBO, and ASC setups
- Collaborate with creative and copy teams to co-develop messaging roadmaps across top-of-funnel to buyer stages
- Map messaging by awareness level, identifying gaps and misalignments in current campaigns
- Define and own funnel strategy and CRO direction, translating insights into clear briefs for copy and design
- Manage end-to-end project execution—from scoping and prioritization to launch and post-launch analysis
- Act as the strategic link between media, creative, CRO, and cross-functional teams to ensure alignment
- Interpret measurement frameworks, including incrementality and attribution, to guide investment decisions
- Monitor metric pairs like CTR vs CVR and ROAS vs MER to isolate constraints and form testable hypotheses
- Lead performance reviews, document learnings, and drive decisive strategy shifts based on data thresholds
- Track and act on core KPIs—CAC, ROAS, AOV, LTV—to make real-time, ROI-driven decisions
Requirements
You bring 3–7 years of experience in performance marketing with DTC brands, with a proven ability to manage $30K–$100K daily ad budgets profitably. You have strong analytical skills, excel at systems thinking, and understand how to leverage media, creative, and funnel levers to improve outcomes. Project management and coordination are second nature—you keep initiatives on track across multiple stakeholders.
Resourcefulness, independence, and problem-solving are core to your approach. You’re deeply curious about what drives conversion and are skilled at turning data into strategy. Familiarity with persuasion frameworks and direct response principles is a plus.
Work Environment
This is a fully remote role with a global team. You must be available for at least three overlapping hours daily with the Singapore team (SGT, GMT+8), between 10am–7pm SGT, Monday to Friday. Ideal candidates are in time zones between GMT and GMT+2.
The culture emphasizes ownership, urgency, and collaboration. You’ll work alongside a mission-driven team of high performers, contributing to the scaling of brands toward nine-figure revenue. The environment is data-led, with clear rituals for accountability and continuous learning.
